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Head of Sales
Solarterrassen & Carportwerk GmbHCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing sales strategies that drive revenue growth and profitability, while effectively leading and coaching sales teams to achieve high performance and customer satisfaction.
Highest-signal resume keywords
Sales Strategy DevelopmentTeam LeadershipKPI Analysis and ImprovementCRM Systems ExperienceRevenue Responsibility
About the role
Key responsibilities & impact- Develop and implement a clear sales strategy to sustainably increase revenue, order intake, and profitability
- Lead, motivate, and develop inside and field sales teams through clear objectives, regular coaching, call reviews, and binding sales standards
- Manage and optimize the entire sales process, from lead generation and initial contact through appointments, consultation, proposals, and order closing
- Manage performance using KPIs such as order intake, contribution margin, close rate, lead-to-appointment rate, show rate, revenue per salesperson, and forecast accuracy
- Build a reliable sales pipeline, prepare realistic forecasts, and provide regular reports to management
- Continuously improve sales processes and further develop the CRM, automations, digital offerings, and follow-up processes
- Select and systematically onboard new sales employees
- Targeted development and performance management of the existing team
- Ensure professional consultations, high customer satisfaction, and consistently high sales quality
- Expand cross-selling and upselling opportunities
- Develop new sales channels, target groups, and partnerships
- Build scalable structures to support further company growth
- Work closely with management, Marketing, Production, Operations, Finance, and IT
- Create a predictable, profitable, and scalable sales organization
Requirements
What you’ll need- Several years of successful sales experience, ideally in a senior sales leadership role
- Proven success in leading and developing larger sales teams
- Experience with significant revenue and profit-and-loss responsibility, ideally in the range of €10 million or more
- Ability to analyze and improve sales performance using figures, KPIs, and conversion rates
- Experience with forecasting, pipeline management, and sales controlling
- Proven success in increasing close rates, revenue, or sales productivity
- Experience coaching and systematically developing sales employees
- Ability to set clear expectations and consistently follow up on their execution
- Experience with CRM systems, digital sales tools, and automated processes
- Strategic thinking combined with strong operational execution
- Commercial understanding of revenue, contribution margin, costs, and profitability
- Excellent presentation, communication, negotiation, and conflict-resolution skills
- Independent, structured, and results-oriented approach to work
- Knowledge of solar technology, construction, renewable energy, or premium products requiring in-depth consultation is an advantage
- At least 2 years of team leadership or sales management experience preferred
- Experience leading larger sales organizations and corresponding revenue responsibility is a significant advantage
- Resume and meaningful examples of previous sales achievements
- Details of revenue responsibility, team size, order intake, close rates, and the development of sales structures
- Earliest possible start date and salary expectations
Benefits
Comp & perks- Performance-based compensation components
- Significant scope for shaping and influencing the role
- Direct access to senior management
- Flexible working hours
- Modern offices and high-quality technical equipment, with Apple or Windows devices provided as needed
- Professional and personal development opportunities
- Complimentary lunch options, fruit, and an extensive selection of beverages, depending on location
- Regular team events
- Attractive employee discounts on products manufactured in-house
- Work with forward-looking products manufactured in Germany
- Free employee parking
- Autonomous work with extensive decision-making authority
- High-growth company offering the opportunity to help shape long-term growth structures
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Process ManagementForecastingPipeline ManagementSales ControllingRevenue AnalysisClose Rate ImprovementPerformance ManagementCross-Selling and UpsellingDigital Sales ToolsConsultation Skills
Soft Skills
Communication SkillsNegotiation SkillsConflict ResolutionCoaching AbilityResults-Oriented Approach
Tools & Technologies
CRM SystemsSales Automation ToolsDigital Offerings
Industry Keywords
Solar TechnologyConstructionRenewable EnergyPremium Products