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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analytics and marketing performance analysis, translating complex data into actionable insights and recommendations for business leaders. Proficient in utilizing various data sources and visualization tools to enhance reporting accuracy and effectiveness.
Highest-signal resume keywords
Data AnalyticsMarketing Performance AnalysisExcel ProficiencyPower BISQL
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Analyze marketing performance across audiences, campaigns, programs, markets, channels, and customer journey stages
- Translate data into insights, implications, and recommendations for marketing leaders and business partners
- Identify performance trends, drivers, gaps, and opportunities informing marketing strategy, investment decisions, and execution
- Develop executive-ready performance narratives connecting marketing activity to customer, commercial, and business outcomes
- Conduct ad hoc analyses supporting priority business questions and leadership decision-making
- Diagnose performance and identify optimization opportunities beyond descriptive reporting
- Develop expertise in HP Solutions marketing data sources, dashboards, metrics, definitions, and reporting processes
- Pull, combine, validate, and interpret data from multiple dashboards, platforms, and business sources
- Investigate data discrepancies and partner with teams to resolve issues or communicate limitations
- Support recurring performance reporting, leadership reviews, quarterly business reviews, and planning
- Track marketing funnel metrics including engagement, demand generation, conversion, pipeline, revenue influence, and marketing efficiency
- Help define KPIs and measurement approaches based on business objectives and available data
- Improve consistency, accuracy, and usability of marketing performance reporting
- Identify opportunities to simplify, automate, or enhance recurring analysis and reporting
- Partner with measurement, operations, finance, data owners, technical teams, and business stakeholders
- Serve as a trusted thought partner to marketing leaders, planners, campaign teams, and cross-functional stakeholders
- Translate business questions into structured analytical approaches
- Communicate complex findings concisely and appropriately for the audience
- Build relationships across global and market teams to improve data understanding, adoption, and decision-making
- Document metrics, data sources, methodologies, assumptions, and limitations
- Recommend enhancements to dashboards, reporting workflows, and analytical processes
Requirements
What you’ll need- Bachelor’s degree in business analytics, marketing, economics, statistics, engineering, finance, or a related field
- Typically 10+ years of experience in data analytics, marketing analytics, business intelligence, commercial analytics, or a related field
- Experience analyzing marketing or commercial performance data and translating findings into business recommendations
- Experience working with multiple data sources, dashboards, and reporting environments
- Strong proficiency in Excel and data visualization or business intelligence tools, such as Power BI or equivalent platforms
- Ability to validate data, reconcile discrepancies, and understand relationships between metrics and systems
- Strong analytical problem-solving skills
- Excellent written and verbal communication skills, including concise, executive-ready insights and presentations
- Ability to work effectively across functions and within a complex, global, or matrixed organization
- Strong attention to detail
- Experience in B2B, technology, SaaS, services, or solutions marketing preferred
- Familiarity with marketing funnel, campaign, demand generation, pipeline, revenue influence, ROI, and incrementality measurement preferred
- Experience with SQL, Python, or other analytical tools preferred
- Experience with CRM, marketing automation, digital analytics, financial, or customer data preferred
- Understanding of data visualization and dashboard design principles preferred
- Experience automating or streamlining recurring reporting preferred
- Advanced degree or relevant analytics certification is helpful but not required
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarketing AnalyticsBusiness IntelligencePerformance ReportingKPI DevelopmentData ValidationStatistical AnalysisData InterpretationDashboard DesignAutomation of Reporting
Soft Skills
Analytical Problem-SolvingEffective CommunicationAttention to DetailCross-Functional CollaborationRelationship Building
Tools & Technologies
Power BICRM SystemsMarketing Automation ToolsDigital Analytics PlatformsData Visualization Tools
Industry Keywords
B2B MarketingSaaSDemand GenerationRevenue InfluenceCommercial Analytics