Demonstrates expertise in credit card acquisition strategy, including direct mail, paid search, and affiliate marketing, while ensuring compliance with regulatory standards. Proven ability to analyze performance metrics and optimize budgets to maximize account volume and maintain credit quality.

Highest-signal resume keywords

Credit Card Acquisition StrategyDirect Mail ProgramsFCRA CompliancePerformance MarketingAnalytical Capability

About the role

Key responsibilities & impact

Own credit card acquisition strategy across prescreen and ITA direct mail, card marketplaces, affiliates, paid search, paid social, and third-party email
Translate go-to-market and partner objectives into acquisition plans covering segments, channel mix, offers, flighting, budgets, creative, and KPIs
Develop budget recommendations for General Managers and Finance, including approved accounts, cost per approved account, and payback by channel
Allocate approved budgets across channels and partners to maximize approved account volume within cost and credit quality targets
Partner with General Managers and Product to test welcome offers and partner reward structures
Run the channel layer of Imprint’s acquisition engine using partner, Imprint, and bureau data
Build acquisition playbooks, operating standards, cadences, SLAs, and measurement standards
Own prescreen and ITA direct mail strategy, audience selection, offers, creative direction, vendors, and measurement
Define prescreen criteria with Risk and manage credit bureau, list vendor, print, and mail production relationships
Ensure prescreen campaigns comply with FCRA requirements and coordinate with Legal, Compliance, and issuing bank partners
Build direct-mail measurement frameworks with holdout testing and tracking through response, approval, activation, and early delinquency
Own marketplace and comparison-site presence, including pre-qualified offer integrations
Manage affiliate operations, publisher onboarding, commissions, fraud controls, and quality controls
Manage paid search, paid social, and third-party email execution through hands-on work and agencies
Optimize targeting, bids, creative, suppression, eligibility logic, and landing-page coordination
Use partner first-party data for targeting, lookalikes, and suppression within data-sharing terms
Partner with Product and Design to reduce application-funnel drop-off
Define attribution and incrementality measurement with Analytics
Maintain acquisition dashboards and weekly channel/partner reporting
Design and execute creative and offer testing with Creative
Coordinate suppression, frequency management, and acquisition-to-onboarding handoff with Lifecycle
Report to the VP of Marketing

Requirements

What you’ll need

7 to 10+ years of performance or direct marketing experience with direct ownership of credit card or consumer lending acquisition channels and budgets
Hands-on experience running prescreen or ITA direct mail programs, including credit bureau and list vendor relationships
Demonstrated track record of growing approved account volume while improving cost per account and maintaining credit quality, working directly with Credit and Risk teams
Working knowledge of FCRA, TILA/Reg Z, UDAAP, and ECOA/Reg B
Experience moving creative through Legal, Compliance, and bank review
Hands-on expertise across at least two of paid search, paid social, affiliates and card marketplaces, and direct mail
Experience managing direct execution and agency or vendor relationships
Strong analytical capability in card acquisition economics, attribution modeling, funnel diagnostics, cohort analysis, and holdout testing
Experience building operating processes, cadences, SLAs, and playbooks
Ability to balance partner-specific requirements with scalable infrastructure in a multi-partner environment
Clear written and verbal communication, including presenting budget recommendations and performance results to senior commercial stakeholders
Co-branded credit card experience at an issuer, program manager, or brand partner is nice to have
Experience with pre-qualified offer programs on card marketplaces such as Credit Karma Lightbox or Experian Activate is nice to have
Experience building response and approval models with Data Science is nice to have
Familiarity with incrementality testing or media mix modeling is nice to have
Experience coordinating with CRM and lifecycle teams on suppression and frequency management is nice to have
Legally authorized to work in the United States
Willingness to work from the NYC or SF office 2–3 days a week

Benefits

Comp & perks

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Access to One Medical
Option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver
8 weeks of paid parental leave for all new parents
Access to industry-leading technology across all business units

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingDirect Mail StrategyAttribution ModelingCohort AnalysisBudget ManagementCreative TestingAcquisition PlaybooksData AnalysisChannel OptimizationFunnel Diagnostics

Soft Skills

Clear CommunicationStakeholder PresentationCollaboration

Tools & Technologies

Analytics ToolsCRM SystemsEmail Marketing PlatformsMarketing Automation

Industry Keywords

Consumer LendingCredit Bureau RelationshipsCompliance StandardsCo-Branded Credit CardsIncrementality Testing