Demonstrates expertise in B2B growth strategy, performance marketing, and team leadership, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to optimize customer journeys and improve revenue outcomes through effective experimentation and automation.

Highest-signal resume keywords

B2B Growth StrategyPerformance MarketingTeam LeadershipData AnalysisMarketing Automation

About the role

Key responsibilities & impact

Set the B2B growth strategy and operating plan across Independent and Enterprise restaurants
Translate company goals into priorities, targets, and investment decisions
Own full-funnel performance across self-serve and sales-assisted journeys, from acquisition and activation through opportunity creation, conversion, retention, expansion, and revenue
Lead, coach, and develop a team of eight
Build a connected growth system across SEO, lifecycle, paid marketing, web, and marketing operations
Establish a performance framework and partner with Sales, Product, Engineering, Analytics, and Finance
Improve measurement, customer progression, pipeline quality, and conversion
Allocate budget, prioritize experimentation, and use data, automation, and AI to improve growth efficiency
Make scale, change, or stop decisions

Requirements

What you’ll need

8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with demonstrated ownership of pipeline, conversion, and revenue outcomes
3+ years leading a growth or performance marketing team, including experience developing managers or leading a team of meaningful scale
Experience designing or scaling both self-serve and sales-assisted growth motions
Strong analytical and technical fluency, including CRM, marketing automation, attribution, reporting, experimentation, and data quality
Ability to understand marketing systems and turn analysis into decisions
Strong commercial judgment and cross-functional leadership skills
Preferred: experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business
Preferred: track record of building or improving a growth engine across acquisition, activation, conversion, retention, and expansion
Preferred: experience using CAC, LTV, payback period, or contribution margin to guide investment decisions
Preferred: experience building an experimentation culture and applying AI or automation to marketing operations and decision-making
Preferred: experience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance

Benefits

Comp & perks

Work from (almost) anywhere for up to 20 days per year
Company-paid therapy sessions through SpringHealth
Company-paid subscription to Headspace
Annual company-wide week off a year
Paid parental leave
Generous paid vacation and time off for your birthday
Paid volunteer time
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Free lunch 2 days per week
Convenient downtown SF office location close to the Embarcadero MUNI and BART stations
Building amenities, such as a gym and bike parking
Health benefits
Flexible spending account
Retirement benefits
Life insurance
Paid time off, including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays
Annual bonus eligibility
Equity grant eligibility

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationRevenue MarketingPipeline ManagementConversion OptimizationAttributionReportingExperimentationCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Payback Period

Soft Skills

Cross-Functional LeadershipCommercial JudgmentCoachingDecision-Making

Tools & Technologies

CRMMarketing Automation PlatformsAnalytics ToolsSEO ToolsWeb Marketing Tools

Industry Keywords

B2B SaaSMarketplacesHospitalityMulti-Segment Business