Demonstrates expertise in B2B demand generation, account-based marketing (ABM), and integrated campaign strategies, with a strong focus on pipeline growth and lead management. Proven ability to lead and mentor teams while leveraging marketing automation tools and advanced AI technologies to optimize marketing performance.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Marketing Automation PlatformsBuyer Journey MappingLead Management Frameworks

About the role

Key responsibilities & impact

Lead Wrike’s global demand generation engine, scale high-impact ABM programs, and drive enterprise pipeline growth
Oversee integrated campaigns, field marketing, ABM, and events
Architect buyer journey-driven marketing strategies positioning Wrike as the essential collaborative work management system of record
Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives
Oversee Wrike’s event portfolio, including the Collaborate conference, networking events, and industry trade shows
Integrate events with sales follow-up strategies to nurture leads into closed-won business
Partner with Sales VPs and Sales Development to create vertical-specific campaigns and account-level strategies
Establish campaign measurement frameworks, define KPIs, optimize demand generation funnel performance, and enforce lead lifecycle and follow-up standards
Leverage Wrike workflows and AI tools to scale campaign execution, enhance personalization, and optimize demand generation strategies
Lead, mentor, and develop a high-performing team spanning Demand Generation, ABM, and Events

Requirements

What you’ll need

10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization
Deep expertise in buyer’s journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies
Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies
Ability to operate at a 2–3 year strategic horizon while remaining grounded in execution and campaign details
Successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue
Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks
Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns
BA/BS degree or equivalent professional experience
Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT)
Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events
Hands-on experience identifying and adopting advanced AI tools and automated workflows
Passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture

Benefits

Comp & perks

Flexible Time Off (FTO)
Company 401(k) Match
Parental Leave: 18 Weeks Maternity / 4 Week Paternity
2 Volunteer Days
Health (medical, dental & vision) Insurance (EEs + Dependents)
Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
Working from Home Allowance ($40 / Monthly)
$500 Working from Home home office set-up Stipend
Flexible ways of working, including remote work, hybrid environments, and co-working spaces across many locations

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Pipeline AccelerationLifecycle MarketingEmail MarketingDigital MarketingContent Syndication

Soft Skills

Team LeadershipCoachingStrategic AlignmentMentoringInclusive Team Culture

Tools & Technologies

MarketoEloquaPardotCRM Tools6sense

Certifications & Qualifications

BA/BS Degree

Industry Keywords

SaaSEnterprise MarketingHigh-Touch CampaignsCorporate EventsField Marketing