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Posted: 10/10/2026Senior Performance Marketing Manager
Interlead GmbHCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a strong focus on lead generation, utilizing data-driven strategies for campaign optimization and creative development. Proficient in managing advertising channels and analyzing performance metrics to drive growth and improve conversion rates.
Highest-signal resume keywords
Performance MarketingGoogle AdsNative AdvertisingA/B TestingConversion Rate Optimization
About the role
Key responsibilities & impact- Develop briefs, hypotheses, hooks, and messaging strategies
- Build a structured creative testing system with continuous ad iteration
- Design and optimize landing pages, pre-landers, and conversion flows
- Analyze funnel and campaign data, including CTR, CVR, CPA/CAC, ROAS, and lead quality
- Derive concrete measures for scaling and budget allocation
- Work closely with the Creative and Data teams
- Implement data-driven A/B tests
- Create, test, and optimize creatives and landing pages using AI-powered insights and tools
- Manage and analyze Google, social, and native advertising channels
- Contribute to budget management and reporting
- Conduct ongoing market and competitor analysis to identify new growth opportunities and trends in AI and performance marketing
Requirements
What you’ll need- At least 5 years of experience in performance marketing, with a focus on lead generation
- Strong knowledge of Google Ads and Native Advertising (primary focus); Meta and TikTok experience is a plus
- Experience using a range of AI tools for campaign optimization, creative development, or data analysis (ChatGPT alone is not sufficient)
- Proficiency in tracking, tag management, Google Analytics, A/B testing, and marketing automation
- Knowledge of CRO, including the design and optimization of landing pages and conversion funnels
- Strong analytical skills and a data-driven mindset
- A strong creative sense for advertising assets and messaging
- Team spirit, initiative, and an independent working style
- Fluent German skills at a professional, negotiation level
Benefits
Comp & perks- Complete flexibility regarding your place of work (remote, at the Bremen headquarters, or, by arrangement, from abroad)
- Complete flexibility regarding working hours
- 30 days of vacation per year
- The option to take unpaid leave at any time
- Employer contribution to a company pension plan (the “Interlead Pension”)
- Annual team events, including a summer party and Christmas party
- Agile working environment with modern tools such as Slack, Monday, Notion, Google Workspace, and OKRs/Scrum
- Fitness subsidy through Urban Sports Club or E-Gym Wellpass
- Open feedback culture and regular internal training
- Transparent communication through monthly all-hands meetings, a weekly newsletter, and regular team updates
- Ergonomic workstations, excellent coffee and espresso, drinks, and barbecues at the Bremen headquarters
- Monthly €20 home office allowance
- Bike leasing on attractive terms
- Appealing onboarding package and comprehensive onboarding across the entire company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationCampaign OptimizationData AnalysisLanding Page DesignConversion Funnel OptimizationBudget ManagementMarket AnalysisCreative DevelopmentTrackingTag Management
Soft Skills
Analytical SkillsCreative SenseTeam SpiritInitiativeIndependent Working Style
Tools & Technologies
Google AnalyticsMarketing AutomationAI ToolsChatGPT
Industry Keywords
CTRCVRCPACACROASPerformance MarketingAdvertising ChannelsGrowth OpportunitiesCompetitor AnalysisAI Insights