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HEIMPLANET
Posted: 10/6/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in paid acquisition strategies across multiple channels, including Google Ads and Meta, with a strong focus on performance metrics such as CAC and LTV/CAC. Proficient in tracking, attribution, and analytics, with a structured approach to testing and optimization.
Highest-signal resume keywords
Paid Acquisition StrategyGoogle Ads ExpertisePerformance MarketingTracking And AttributionFluent In German And English
About the role
Key responsibilities & impact- Own paid acquisition at Placetel across Google, Meta and additional channels
- Manage the paid acquisition budget end to end, including strategy, channel mix, allocation and daily optimisation
- Plan, launch and scale campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, native, affiliate and comparison portals
- Manage performance using trials, trial-to-paid conversion, CAC, payback period and LTV/CAC
- Build a systematic testing cadence across audiences, bidding, offers, landing pages and creative angles
- Collaborate with the Creative Strategist to brief creative tests, evaluate results and decide what scales
- Own tracking, attribution and measurement with analytics and eCommerce colleagues, including GA4, GTM, server-side tracking and offline CRM conversion uploads
- Optimise the path from ad to trial to paid customer, including landing pages, signup flow, offers and pricing tests
- Open and evaluate new acquisition channels
- Report performance transparently, including results and next steps
Requirements
What you’ll need- Several years of hands-on performance marketing experience with genuine budget responsibility, ideally in B2B SaaS and/or a DTC or high-velocity consumer brand
- Expertise in one paid acquisition channel and solid competence in others
- Experience with Google Ads or Meta, and ability to run additional channels
- Knowledge of unit economics including CAC, payback, LTV/CAC and contribution margin
- Confidence with tracking, attribution and analytics setups
- Ability to judge ads, brief creative and identify winning angles
- Structured testing approach using hypotheses, sample sizes, decision rules and documented learnings
- Hands-on mentality and high ownership
- Fluent German and English
- A degree in marketing, business, business informatics or a comparable field, or an equivalent track record
- Experience with free-trial or freemium subscription models and self-service checkout (optional)
- Experience with comparison portals, affiliate and marketplace channels in Germany (optional)
- Experience running paid marketing in more than one market or language (optional)
Benefits
Comp & perks- Full ownership of a meaningful acquisition budget and direct, visible impact on growth and revenue
- Hybrid working model with flexible hours and a genuine remote culture
- Extensive learning and development opportunities across growth, SaaS and AI
- Central office location in Cologne’s Südstadt
- Modern workspaces and high-quality equipment
- Water, coffee and fresh fruit included
- Open, collegial company culture with regular team events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CACLTV/CACPayback PeriodGoogle AdsMetaLinkedInTikTokRedditAnalyticsA/B Testing
Soft Skills
Hands-On MentalityHigh OwnershipCreative BriefingCollaboration
Tools & Technologies
GA4GTMServer-Side TrackingCRM
Industry Keywords
B2B SaaSDTCConsumer BrandFree-Trial ModelsFreemium SubscriptionComparison PortalsAffiliate Channels