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SEA & Performance Marketing Manager
Köhler + Partner
Posted: 10/10/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing SEA accounts and developing effective marketing strategies, with a strong focus on Google Ads and performance marketing. Proficient in data analysis and communication, ensuring optimal campaign performance and client satisfaction.
Highest-signal resume keywords
Google Ads ExpertisePPC ManagementPerformance MarketingKeyword ResearchAnalytical Mindset
About the role
Key responsibilities & impact- Manage five to eight SEA accounts with a combined high six-figure annual advertising spend
- Serve as the primary contact for clients’ marketing questions
- Develop marketing objectives, strategies, and optimizations together with clients
- Develop Search, Shopping, and Display strategies in Google Ads and Microsoft Ads
- Conduct keyword research through to writing ad copy
- Connect data sources such as GA4, Merchant Center, GTM, and Idealo feeds
- Ensure accurate and reliable tracking
- Continuously optimize bidding strategies, ad extensions, and feeds with a focus on ROAS and profit
- Independently resolve minor MarTech issues and collaborate with the developer on more complex problems
Requirements
What you’ll need- Reside within a 50 km radius of Weingarten/Ravensburg
- At least one year of experience in SEA, PPC, or performance marketing
- In-depth Google Ads expertise, with a focus on Shopping and PMax campaigns
- Analytical mindset and the ability to communicate analyses effectively in client conversations
- Clear, precise, and audience-appropriate written and verbal communication in German
- Seeking permanent employment; freelance arrangements are not offered
- Experience with e-commerce and shop systems is an additional advantage
Benefits
Comp & perks- Maximum freedom in a small team
- Three- to four-person crew, extremely short decision-making paths, and a high degree of autonomy
- Extensive scope to shape the role
- Build the SEA operation according to your own ideas—from strategy to reporting
- Friendly clients
- Mid-sized e-commerce businesses without “spend or die” pressure, but with plenty of trust
- Hybrid work near Lake Constance: office close to the mountains and lake, plus a flexible work-from-home policy
- Part-time position: 16–20 hours per week
- Support for certifications or conferences
- Permanent employment contract
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search StrategiesShopping CampaignsDisplay StrategiesAd Copy WritingBidding StrategiesROAS OptimizationMarTech Issue ResolutionE-commerce ExperienceData TrackingClient Communication
Soft Skills
Effective CommunicationProblem Solving
Tools & Technologies
GA4Google AdsMicrosoft AdsMerchant CenterGTMIdealo Feeds
Industry Keywords
SEAPPCPerformance MarketingE-commerceShop Systems