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Senior Marketing Business Intelligence Analyst
Jackson Hewitt Tax Service Inc.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expert-level proficiency in Power BI development, including dashboard creation, DAX, and data modeling, while effectively translating business requirements into actionable analytical solutions. Strong analytical and communication skills support collaboration with stakeholders to drive customer growth and marketing effectiveness.
Highest-signal resume keywords
Power BI DevelopmentSQL SkillsData ModelingStakeholder ManagementPTIN Certification
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Audit existing reporting and dashboard assets to identify opportunities for improvement and reuse
- Design, develop, publish, and maintain Power BI dashboards, reports, and semantic models
- Create reporting for company performance, season outlook, customer acquisition, retention, conversion, and product mix analysis
- Develop CRM and marketing funnel reporting, including leads, appointments, outreach activity, and return conversion
- Build dashboards supporting segmentation, drilldowns, trend analysis, and performance comparisons
- Manage Power BI workspaces, report deployment, permissions, refresh schedules, and production support
- Support Power BI data connectivity, gateway administration, and troubleshooting
- Create reporting for channel, offer, outreach, and customer experience experiments
- Partner with business stakeholders to translate reporting requirements into analytical solutions
- Collaborate with Marketing, Product, Analytics, and Operations to deliver actionable insights supporting customer growth, marketing effectiveness, CRM performance, and business results
Requirements
What you’ll need- 5+ years of Business Intelligence, Analytics, or Reporting experience
- Expert-level Power BI development experience, including dashboard and report development, DAX, advanced calculations, data modeling, semantic models, star schema design, performance optimization, and Power BI Service administration and deployment
- Expert-level SQL skills and experience working with large, complex datasets
- Experience integrating data from multiple sources into unified reporting solutions
- Experience publishing, supporting, and maintaining production Power BI environments
- Experience configuring and troubleshooting Power BI gateways, refreshes, and data connections
- Ability to create executive-facing dashboards and visualizations
- Strong analytical, communication, and stakeholder management skills
- Authorized to work in the United States
- PTIN Certification: Yes
- Experience supporting marketing, CRM, customer acquisition, or lifecycle analytics preferred
- Experience with Python preferred
- Experience with Salesforce or other CRM and marketing platforms preferred
- Experience supporting A/B testing and performance measurement preferred
- Retail, franchise, financial services, or consumer services experience preferred
Benefits
Comp & perks- Seasonal employee benefit options available
- Employee discounts
- Opportunity for advancement
- Training & development
- Flexible schedule
- Free tax education
- Free personal tax return
- Health and financial benefits
- Financial counseling
- Life insurance
- Work lotto
- Discount Rx savings
- Telehealth plans
- Performance, referral, and sign-on bonuses
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
DAXDashboard DevelopmentData IntegrationPerformance OptimizationSemantic ModelsStar Schema DesignPower BI Service AdministrationAdvanced CalculationsData ConnectivityTroubleshooting
Soft Skills
Analytical SkillsCommunication Skills
Tools & Technologies
Power BISalesforceCRM PlatformsPython
Certifications & Qualifications
PTIN Certification
Industry Keywords
Business IntelligenceAnalyticsReportingCustomer AcquisitionLifecycle AnalyticsRetailFranchiseFinancial ServicesConsumer Services