Vice President, Content Strategy & Distribution
LEARFIELD
Posted: 10/20/2026Vice President, Content Strategy – Distribution
LEARFIELD
Posted: 10/20/2026
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Posted: 10/20/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading content strategy and development for collegiate athletic properties, with a strong focus on audience engagement and commercial results. Proven ability to mentor and build high-performing teams while navigating complex stakeholder environments.
Highest-signal resume keywords
Content Strategy DevelopmentLeadership And MentorshipAudience Engagement OptimizationBranded Content DevelopmentAnalytics Platform Proficiency
About the role
Key responsibilities & impact- Lead the overall content vision and strategy across a portfolio of collegiate athletic properties, particularly Big Ten schools
- Partner with NIL, athlete marketing, and school teams to develop student-athlete content strategies
- Lead, develop, and mentor a distributed team of content leaders, producers, creators, and social specialists
- Build relationships with athletic department leadership, school social teams, creators, coaches, athletes, and other stakeholders
- Develop content strategies for each property based on brand, audience, priorities, and commercial objectives
- Execute strategies to grow audience engagement, content inventory, social performance, and revenue
- Partner with sales and revenue teams to develop branded content opportunities
- Identify scalable content products, formats, franchises, and revenue opportunities
- Establish content KPIs and measurement frameworks; use audience and performance data to improve strategy and investment
- Evaluate performance across schools, platforms, campaigns, and content franchises and provide actionable recommendations
- Establish best practices for short-form video, social content, branded content, original programming, and emerging formats
- Ensure content reflects each school’s voice, culture, and identity while maintaining quality standards
- Create scalable processes and tools to replicate successful strategies across the portfolio
- Collaborate with branded content, production, sales, distribution, marketing, and internal teams
- Help schools increase the value of owned and social platforms through programming, distribution, audience development, and optimization
- Monitor trends across college sports, social media, digital video, streaming, and media
- Provide strategic direction, coaching, and mentorship to property content teams
- Establish standards for storytelling, voice, tone, quality, and brand alignment
- Lead competitive and industry research
- Shape Learfield’s broader content and owned media strategy and scalable content platforms and products
- Support senior leadership with strategic planning, business reviews, board presentations, and company-wide initiatives
- Partner with senior leadership on budget and resource allocation
- Connect stakeholders and resources to solve challenges and unlock opportunities
- Build and maintain trusted stakeholder relationships and navigate complex issues or competing priorities
Requirements
What you’ll need- 15+ years of experience in content, media, sports, entertainment, branded content, or a related field
- Significant experience leading content teams and developing content strategies for major brands, media platforms, sports properties, or entertainment organizations
- Strong leadership, mentorship, and team-building skills, with a track record of developing high-performing, distributed teams across multiple properties, markets, or organizations
- Experience with analytics platforms such as Zoomph
- Experience with project management systems such as AirTable
- Experience working in Meta Business Suite, TikTok Analytics, and YouTube Studio preferred
- Deep understanding of college athletics and the college sports media landscape
- Meaningful experience working with or around Power Four programs, particularly Big Ten institutions
- Strong understanding of social platforms, digital video, streaming, and emerging media formats
- Demonstrated ability to develop content strategies that drive audience growth and commercial results
- Experience developing branded content and working closely with sales teams, advertisers, and commercial partners
- Experience working directly with senior executives, clients, athletic department leadership, and other high-level stakeholders
- Strong understanding of how content, audience, and commercial strategy intersect
- Demonstrated ability to use audience and performance data to inform content strategy, investment, and optimization
- Exceptional communication, writing, and presentation skills
- Ability to operate at both the strategic and executional level
- Proven ability to build trusted relationships and operate effectively in a complex, multi-stakeholder environment
- Willingness and ability to travel overnight regularly to partner schools, industry events, and key meetings
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Health Savings Account
- Life Insurance
- Other Insurance Plans
- Flexible Paid Time Off (minimum 10+ days annually)
- Parental Leave
- 20 Paid Holidays
- 401(k) + Match
- Short/Long Term Disability
- Annual discretionary bonus and/or sales compensation based on individual and company performance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyAudience GrowthPerformance Data AnalysisContent KPIs EstablishmentShort-Form Video Best PracticesSocial Media StrategyDigital Video ProductionEmerging Media FormatsBranded Content CreationStakeholder Relationship Management
Soft Skills
Exceptional CommunicationTeam-BuildingStrategic ThinkingProblem-SolvingMentorship
Tools & Technologies
ZoomphAirTableMeta Business SuiteTikTok AnalyticsYouTube Studio
Industry Keywords
College AthleticsBig Ten InstitutionsSports Media LandscapeContent Performance MeasurementCommercial Strategy