Maker Lab

Senior Integrated Media Manager

Maker Lab
Posted 10/20/2026contractManila • PhilippinesSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated media strategies, leveraging ad technology and data insights to drive actionable recommendations. Proven ability to lead cross-functional teams and navigate complex organizational structures while advocating for consistent media measurement standards.

Highest-signal resume keywords
Strategic LeadershipAd Technology ExpertiseMedia Measurement StandardsData VisualizationCross-Functional Collaboration

About the role

Key responsibilities & impact
  • Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities
  • Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows
  • Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible
  • Implement and advocate for consistent, globally aligned media measurement standards and methodologies
  • Lead selected key test-and-learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution
  • Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners
  • Provide stakeholders with insightful proactive recommendations, translating past business data into future-forward media strategies

Requirements

What you’ll need
  • BA/BS degree or equivalent experience
  • 8+ years of relevant experience in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand
  • Deep expertise in ad technology, measurement, and the critical role data plays in connected, always-on strategies
  • Capable of visualising data and storytelling to improve decision-making, drive action, and raise relevant provocations for marketers
  • Proven ability to navigate complex matrix organisations, influence cross-functional teams, and collaborate at a senior level
  • An appreciation of structure, operational clarity and simplicity in everything you do
  • The ability to be self-sufficient, stay motivated and be a positive leader in an often fast-paced environment
  • A problem-solver, adept at facing challenges and creating solutions to maximise the output of the whole team
  • Exceptional verbal and written English communication and presentation skills

Benefits

Comp & perks
  • 12 months Fixed Term Contract

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Media AdvertisingCampaign PlanningOptimizationInnovationData IntegrationMedia StrategiesExperimentation RoadmapsMedia InnovationsMeasurement MethodologiesProactive Recommendations
Soft Skills
Problem-SolvingPositive LeadershipMotivationCommunication SkillsStorytelling
Tools & Technologies
Adtech PlatformsDigital ToolsMedia ProcessesMedia FrameworksMeasurement Tools
Industry Keywords
Integrated Media StrategiesStakeholder EngagementMatrix OrganizationsOperational ClarityFast-Paced Environment