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MANIKO Nails GmbHCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative concepts and messaging for performance marketing campaigns, particularly in paid social ads on platforms like Instagram and TikTok. Proficient in analyzing performance data and optimizing campaigns to drive revenue growth in the D2C beauty sector.
Highest-signal resume keywords
Creative Strategy DevelopmentPaid Social AdvertisingPerformance Data AnalysisInfluencer CollaborationCampaign Optimization
About the role
Key responsibilities & impact- Own the creative engine within the performance marketing team
- Develop concepts, angles, hooks, and messaging for paid social ads on Instagram, TikTok, and YouTube Shorts
- Derive concepts from audience insights, customer feedback, competitor analysis, and platform trends
- Independently conduct research, data queries, analysis, and reporting
- Develop full-funnel campaigns for new and existing customers
- Write scripts and briefs for video ads, UGC, and static ads
- Research and book creators in coordination with the influencer team
- Independently create creatives, variations, iterations, and rapid tests
- Manage agencies and video editors on larger projects
- Collaborate with Brand and Design to maintain brand identity
- Own the testing roadmap, hypotheses, test setup, and evaluation
- Conduct landing page tests together with the e-commerce team
- Build and maintain a learnings library
- Analyze performance and scale successful creatives with the paid media team
- Quickly stop underperforming creatives
- Use AI tools for ideation, script and hook variations, iterations, and localization
Requirements
What you’ll need- Several years of experience as a Creative Strategist or concept-driven performance marketer
- Ideally, experience in D2C, particularly beauty; alternatively, supplements or health
- Proven track record of generating revenue through paid ads on Instagram and TikTok
- Experience working with influencers and UGC creators
- Ability to independently read and evaluate performance data in Meta Ads Manager and TikTok Ads Manager
- Strong understanding of revenue, efficiency, and scalable campaigns
- A strong instinct for hooks, storytelling, and consumer psychology
- Understanding of beauty brands and platform culture
- Highly hands-on and structured, with the ability to build standards and processes
- Open, clear communication and results-oriented decision-making
- Ability to make independent decisions at a fast pace within a clear framework
- Very good German and English skills
- Proficiency in Figma, Motion, and CapCut
- Canva experience is a plus
- Experience with competitive analysis tools
- French or Italian skills are a plus
Benefits
Comp & perks- 100% remote within Germany, with an optional office in Berlin
- Flexible working hours
- Deutschlandticket
- Urban Sports Club membership
- Ownership and significant creative freedom
- Workations
- Personal and professional growth opportunities
- Annual professional development budget
- Regular team events in Berlin
- Complete home office equipment
- Flat hierarchies, fast decision-making, and genuine teamwork
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Concept DevelopmentPerformance MarketingData AnalysisScript WritingFull-Funnel CampaignsConsumer PsychologyRevenue GenerationTesting Roadmap ManagementCompetitive AnalysisAudience Insights
Soft Skills
Open CommunicationResults-Oriented Decision-MakingIndependent Decision-MakingStructured ApproachFast-Paced Adaptability
Tools & Technologies
Meta Ads ManagerTikTok Ads ManagerFigmaMotionCapCutCanva
Industry Keywords
D2CBeauty BrandsUGC CreatorsPerformance MarketingSocial Media Advertising