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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates deep expertise in Learning Management Systems and video infrastructure, with a strong ability to engage academic and executive audiences. Proven track record in higher education leadership and commercial go-to-market strategies, focusing on institutional growth and brand authority.
Highest-signal resume keywords
Learning Management Systems ExpertiseVideo Infrastructure KnowledgeCommercial GTM ExperienceHigher Education LeadershipAccessibility Standards Understanding
About the role
Key responsibilities & impact- Serve as Panopto’s trusted domain authority and top-of-funnel growth engine across the global higher education sector
- Report directly to the Chief Revenue Officer as a senior individual contributor
- Build peer-level trust with Provosts, CIOs, and Vice Provosts of Academic Technology
- Represent Panopto at academic gatherings, executive roundtables, and campus panels
- Activate higher education networks to build brand trust, generate institutional prospects, and expand top-of-funnel pipeline
- Partner with Account Executives on high-profile institutional opportunities as an academic peer and product expert
- Discuss pedagogical trends, campus IT vision, accessibility mandates, and Jobs to Be Done
- Conduct strategic health and usage reviews with existing institutional accounts
- Evaluate platform adoption, understand academic goals, and recommend tailored solution strategies
- Develop domain playbooks, usage frameworks, and industry point-of-view content
- Synthesize field signals on accessibility standards, lecture capture infrastructure, LMS workflows, and AI in pedagogy for Product and Product Marketing
- Establish higher education buying-priority assessments and operating rhythms with Sales and Product Marketing
- Publish industry point-of-view content on higher-ed video trends
- Deliver solution adoption recommendations for major campus accounts
- Drive growth in influenced campus pipeline, brand authority, and institutional expansion
- Build a scalable higher education practice model positioning Panopto as the standard for academic video technology
- Serve as a trusted advisor to key buyers, shape go-to-market strategy, and communicate customer insights to Product and Engineering teams
Requirements
What you’ll need- Bachelor’s degree in Educational Technology, Higher Education Administration, Information Technology, or a related field, or equivalent practical experience
- 8+ years of total experience combining higher education leadership with commercial GTM experience
- 3+ years of commercial GTM experience at an ed-tech provider
- Deep expertise in Learning Management Systems, including Canvas, Blackboard, D2L Brightspace, and Moodle
- Expertise in video infrastructure, including Panopto, Kaltura, Echo360, and YuJa
- Knowledge of campus IT architecture
- Ability to demonstrate platform capabilities through a pedagogical and user-outcome lens
- Proven track record as a keynote speaker, conference presenter, or published writer
- Ability to engage academic, technical, and executive audiences
- Comprehensive understanding of higher-ed procurement cycles
- Understanding of WCAG/ADA accessibility standards, AI in pedagogy, and academic governance
- Willingness to travel 25%–40%
- Master’s or Ph.D. in Educational Technology, Instructional Design, or Higher Education Leadership preferred
- Active committee involvement or advisory roles in national higher education organizations preferred
- Direct experience leading campus-wide enterprise technology migrations or modernizations preferred
Benefits
Comp & perks- Bonus eligibility
- Health insurance
- Flexible spending accounts
- Retirement savings plans
- Life and disability insurance programs
- Paid and unpaid time away from work
- Market-competitive benefits
- Remote work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Educational TechnologyHigher Education AdministrationInformation TechnologyPlatform Capabilities DemonstrationEnterprise Technology MigrationsPedagogical Trends AnalysisStrategic Health ReviewsSolution Adoption RecommendationsContent DevelopmentData Synthesis
Soft Skills
Keynote SpeakingConference PresentingTrust BuildingEngagement with Diverse AudiencesAdvisory Role Participation
Tools & Technologies
PanoptoKalturaEcho360YuJaCanvasBlackboardD2L BrightspaceMoodle
Certifications & Qualifications
Master’s in Educational TechnologyPh.D. in Educational TechnologyPh.D. in Instructional DesignPh.D. in Higher Education Leadership
Industry Keywords
Higher Education SectorAcademic TechnologyCampus IT ArchitectureWCAG/ADA Accessibility StandardsAcademic GovernanceProcurement CyclesInstitutional ProspectsTop-of-Funnel PipelineBrand TrustAI in Pedagogy