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Posted: 9/18/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, customer engagement, and team leadership, with a strong focus on data analysis and performance optimization across various digital channels. Proven ability to manage budgets, collaborate with cross-functional teams, and deliver impactful marketing initiatives.
Highest-signal resume keywords
Digital Marketing StrategyCustomer Engagement ManagementTeam LeadershipData Analysis and InsightsStakeholder Management
About the role
Key responsibilities & impact- Drive marketing growth and retention, customer engagement, and digital marketing team development for Paramount ANZ’s linear and digital television division
- Lead digital acquisition strategies to grow the customer base and optimise cost per acquisition
- Develop strategies to grow active and addressable users, consumption, loyalty and advocacy
- Work with marketing leaders and media agencies to select effective platforms and placements
- Implement efficiencies across channels, partners and platforms
- Lead and mentor digital marketing team members across paid performance marketing and owned communication channels
- Manage the Customer Engagement Platform and martech partners
- Ensure best-practice use of paid, owned and earned digital and social placements
- Analyse performance metrics using Adobe Analytics, Braze, Branch and agency paid metrics, and implement optimisations
- Report marketing efforts and business outcomes to the National Marketing Director against benchmarks
- Manage budgets for digital initiatives, including forecasting and reconciliation
- Ensure marketing roadmap items are delivered on time and propose improvements
- Collaborate with cross-functional teams on innovative digital activations
Requirements
What you’ll need- At least 5 years of experience in digital marketing
- Strong understanding of digital marketing best practice, strategic delivery, segmentation, marketing automation platforms and online channels
- Data-led, digitally savvy and confident in delivering complex data into meaningful insights
- Experience in leading and building high performing teams
- Confident and effective stakeholder management skills
- Proactive, collaborative, agile and always curious
- Outstanding interpersonal and communication skills
Benefits
Comp & perks- Permanent full-time employment
- Inclusive workplace and equal opportunity commitment
- Reasonable adjustments during the recruitment process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing Best PracticesSegmentationMarketing Automation PlatformsPerformance Metrics AnalysisBudget ManagementForecastingOptimisation TechniquesCross-Channel MarketingCustomer Acquisition StrategiesDigital Activation Strategies
Soft Skills
Interpersonal SkillsCommunication SkillsCollaborationProactivityAgility
Tools & Technologies
Adobe AnalyticsBrazeBranchCustomer Engagement PlatformMartech Partners
Industry Keywords
Digital AcquisitionCustomer RetentionPaid Performance MarketingOwned Communication ChannelsMedia Agencies