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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy development, team leadership, and marketing execution across various channels, with a strong focus on growing brand awareness and engagement in the local market.
Highest-signal resume keywords
Brand Strategy DevelopmentTeam LeadershipMarketing ExecutionLocal Market KnowledgeEnglish B2 Proficiency
About the role
Key responsibilities & impact- Define the brand platform, including purpose, positioning, personality, tone of voice, and company-wide guidelines
- Ensure brand coherence across organic social, YouTube, paid media, CRM, web, events, PR, partnerships, OOH, radio, and TV
- Own agency relationships and represent Platzi externally
- Lead the four-person social media and content team
- Set the YouTube strategy and improve the channel
- Grow the personal brands of founders, teachers, and experts
- Own the brand story for companies
- Own brand health, awareness, recall, share of voice, reach, traffic, and registrations for major moments
- Grow the Platzi brand in Mexico into a household name
Requirements
What you’ll need- 5 or more years in brand and marketing
- Proven experience taking a new or small brand to a known one in Colombia and Mexico, where you live today
- Full marketing perspective, not only social media
- Team leadership and strong creative judgment
- Knowledge of the local market, including its culture, media, and audience
- English B2 or above (mandatory)
Benefits
Comp & perks- 100% of necessary work tools, including a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories
- All books needed for professional growth on Kindle, including a Kindle device
- Extended maternity and paternity leave
- Opportunity for all Platzi team members to own company shares through the option pool
- 15 days of vacation per year regardless of country, starting from joining
- First four online therapy sessions covered
- In-person team meetings during the year
- Annual week-long team gathering at Villa Platzi somewhere in the world
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningContent StrategySocial Media ManagementYouTube StrategyMarketing Analytics
Soft Skills
Creative JudgmentInterpersonal Communication
Tools & Technologies
CRMPaid MediaOrganic SocialPROOH
Industry Keywords
Brand HealthMarket AwarenessAudience EngagementCultural KnowledgeMedia Strategy