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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategies for independent veterinary hospitals, focusing on acquisition, activation, and retention metrics. Proficient in managing budgets, analyzing performance data, and executing multi-channel campaigns to drive business growth.
Highest-signal resume keywords
Growth Marketing ExperienceBudget ManagementLead Generation CampaignsData Analysis and ReportingVeterinary Industry Knowledge
About the role
Key responsibilities & impact- Grow Roo’s business with independent veterinary hospitals across the full funnel, from discovery through repeat use
- Shape hospital growth strategy with the GM and product, including acquisition, activation, reactivation, expansion, CAC, and payback goals
- Own the hospital growth budget, channel mix, and market-tier spend allocation
- Lead B2B lead generation, account-based campaigns, paid search and social, direct mail, referrals, sponsorships, partnerships, SEO, and AEO priorities
- Own hospital acquisition campaigns and contribute the acquisition layer to company-wide brand campaigns
- Partner on conferences, industry events, webinars, hospital targeting, lead scoring, routing, and field handoffs
- Own CRO backlog, testing roadmap, and first-fill playbook from landing page and sign-up through approval and first shift posted
- Develop and evaluate A/B tests and product experiments with product and growth analysts
- Diagnose funnel drop-offs and turn insights into conversion improvements
- Partner on onboarding, activation, reactivation, incentive, creative, positioning, and messaging programs
- Own reactivation campaigns for dormant, churned, and unfilled-shift hospitals
- Build expansion programs to increase hospital usage across roles
- Own measurement of acquisition cost, activation, fill rates, LTV, payback, attribution, and holdouts
- Report performance, spend, and learnings to business-unit and marketing leadership
- Report to the GM of Independent Hospitals with a dotted line to Marketing leadership and participate in Roo’s marketing guild
- Coordinate cross-functionally with Hospital Success, product, analytics, product marketing, lifecycle, pricing, brand, community, and Veterinary Marketplace teams
Requirements
What you’ll need- Experience in growth or performance marketing to small businesses, ideally at a marketplace or vertical SaaS company
- Experience owning a budget and channel mix
- Experience being accountable for outcomes beyond clicks, such as activation, first purchase, or retained customers
- Experience with paid search and social, sponsorships, partnerships, referrals, direct mail, SEO, and AEO
- Bonus experience running account-based campaigns alongside broad demand generation
- Experience diagnosing activation and conversion problems and fixing root causes
- Experience partnering with sales or account teams on lead scoring, routing, and handoffs
- Ability to allocate spend by geography in a two-sided marketplace
- Ability to design controlled experiments, attribution, holdouts, and success criteria
- Ability to pull and analyze data and report negative results to leadership
- Understanding of small-business owners’ and practice managers’ decision-making
- Ability to write clearly and credibly for practice owners and managers and create sharp briefs
- Ability to align sales, product, product marketing, lifecycle, pricing, and data teams without formal authority
- Ability to thrive in ambiguity and build programs from scratch
- AI fluency, including using AI to scale output and assessing opportunities for agents to replace manual outreach
- Veterinary medicine, healthcare, marketplace, or staffing experience is a plus
Benefits
Comp & perks- Accelerated growth and learning potential
- Stipends for home office setup, continuing education, and monthly wellness
- Comprehensive health benefits with base medical plan covered at 100% for US employees
- Comprehensive health benefits through Rippling EOR for Canadian employees
- 401K for US employees
- Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple for Canadian employees
- Unlimited Paid Time Off
- Paid Maternity/Paternity and reproductive care leave
- Gifts on your birthday and anniversary
- Opportunity for domestic travel, including regional team building events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingPaid SearchSEOA/B TestingConversion Rate OptimizationAccount-Based CampaignsAttribution AnalysisLead ScoringData AnalysisCampaign Management
Soft Skills
Clear CommunicationCollaborationProblem-SolvingAdaptabilityStrategic Thinking
Tools & Technologies
Marketing Automation ToolsAnalytics PlatformsCRM SystemsSocial Media AdvertisingEmail Marketing Software
Industry Keywords
Veterinary MedicineHealthcareMarketplaceSaaSSmall Business Marketing