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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated brand campaigns and new product development, with a strong focus on consumer insights and market data to drive brand strategy and performance. Proficient in managing packaging projects and ensuring compliance with regulatory requirements across multiple markets.
Highest-signal resume keywords
Integrated Brand Campaign DevelopmentNew Product Development (NPD)Packaging Project ManagementConsumer Insights AnalysisBrand Strategy Execution
About the role
Key responsibilities & impact- Lead integrated 360° brand and new product development campaigns
- Develop campaign briefs translating brand strategy into creative direction across teams and channels
- Monitor campaign performance and evaluate impact to inform future brand investment
- Champion TRIP's visual identity, tone of voice and brand guidelines across consumer and product touchpoints
- Lead bi-annual reviews of brand execution across product touchpoints
- Develop brand and product sell-in materials for Sales teams and retail partners
- Support product range architecture and innovation roadmap
- Partner with the Product team on the NPD pipeline, product concepts, focus areas and flavour development
- Develop product briefs covering flavour profiles, functional benefits, formats, pricing and target consumers
- Manage NPD timelines, cross-functional milestones and implementation plans
- Track and analyse product performance for innovation, optimisation, portfolio and delisting decisions
- Oversee packaging development for drinks and supplements, including cans, multipacks and point-of-sale materials
- Project manage packaging artwork workflows and coordinate the packaging team
- Ensure packaging meets UK, US and EU regulatory requirements
- Own packaging critical paths, coordinate stakeholders and external partners, and manage deadlines
- Ensure packaging is distinctive, commercially effective and practical to deliver
Requirements
What you’ll need- Ideally 5+ years' experience in brand marketing, with experience operating at Brand Manager or Senior Brand Manager level within an FMCG or consumer goods environment
- Background in food, beverages, functional drinks, wellness, beauty or other fast-moving consumer brands particularly valuable
- Proven experience developing and delivering integrated brand campaigns, from initial strategy and briefing through to execution, measurement and post-campaign evaluation
- Hands-on involvement in NPD, with a good understanding of consumer insights, product development, innovation pipelines and go-to-market planning
- Experience managing packaging projects, creative and artwork approval processes, and working with design, product, production and compliance teams
- Ability to connect brand-building activity with business performance, using consumer insights, market data and campaign results to inform recommendations and investment decisions
- Experience managing multiple projects, stakeholders and deadlines simultaneously, with exceptional attention to detail
- Confidence working across Brand, Creative, Product, Commercial, Digital and external partners
- Strong understanding of brand distinctiveness; ability to develop compelling briefs, challenge creative thinking constructively and maintain a consistent brand identity
- Comfortable interpreting sales performance, consumer research and campaign data to identify opportunities and make actionable recommendations
- Experience working across multiple markets, particularly the UK, US or Europe, beneficial
- Genuine interest in consumer trends, wellbeing, functional beverages and the evolving drinks landscape
Benefits
Comp & perks- Private Healthcare with Vitality including Virgin Gym
- 50% off
- Holiday: 24 days + birthday off!
- 1 Wellness Day
- Pension plan
- Potential to take part in the company share scheme
- TRIP product discount & Friends+Family codes
- Mindfulness support with Calm App membership
- Breakfast and snacks provided
- Sleep support with monthly Dream Drops CBD Oil allowance
- Working from Anywhere policy: 2 weeks per year in a maximum of 2 blocks
- Sabbatical: After 2 years of service, you may apply for a sabbatical of up to 6 weeks, subject to policy
- Dog Friendly office
- Regular team socials & events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingCampaign Performance EvaluationProduct DevelopmentMarket Data AnalysisPackaging DevelopmentCreative Brief DevelopmentProject ManagementRegulatory ComplianceConsumer ResearchFlavour Development
Soft Skills
Attention to DetailStakeholder ManagementCreative ThinkingCross-Functional CollaborationCommunication Skills
Industry Keywords
FMCGConsumer GoodsFunctional BeveragesWellnessBrand DistinctivenessGo-To-Market PlanningSales PerformanceMarket TrendsUK MarketUS Market