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Associate Director, Digital Execution
BeOne MedicinesCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing strategies within the pharmaceutical industry, ensuring compliance with FDA guidelines while optimizing campaign performance through data analysis and cross-functional collaboration.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentCampaign Execution Adhering To FDA GuidelinesVeeva ExperienceAnalytical Skills For Data InterpretationProject Management
About the role
Key responsibilities & impact- Support the marketing brand lead with digital and non-personal promotion strategy execution for BRUKINSA
- Develop and execute comprehensive digital and NPP strategy aligned with brand and hematology franchise priorities
- Lead content development and segmented campaign execution across websites, display banners, social media, NPP emails, paid search, and custom digital activations
- Guide channel strategy, NPP target list prioritization, and content tailoring across the customer journey
- Represent digital materials before the internal promotional review committee and ensure regulatory, legal, and compliance requirements are met
- Lead end-to-end planning, development, and execution of digital and NPP campaigns
- Monitor and analyze campaign performance with analytics teams and media partners, providing optimization recommendations
- Lead the annual operating plan process for brand digital and NPP media, including media strategy, ROI analysis, and tactical approvals
- Identify digital opportunities with Digital Strategy and Enablement, Global Technology Solutions, and Advanced Analytics teams
- Partner with cross-functional teams on key data publications
- Communicate digital and NPP plans and results to stakeholders and serve as digital lead in priority workstreams
- Manage the Brukinsa digital marketing budget, contracts, invoices, reconciliation, and phasing
- Manage agency relationships and provide cross-functional team leadership
Requirements
What you’ll need- Bachelor’s degree in business, marketing, life sciences or a related field
- At least 5 years of digital marketing experience, including in the pharmaceutical industry
- Experience leading creation of brand media/digital strategy and execution plans
- Experience developing and executing campaigns adhering to FDA promotional guidelines
- Experience with Veeva, media management/reporting tools, content tagging/taxonomy systems such as Claravine, and AI-enabled content or omnichannel orchestration tools
- Strong understanding of digital marketing channels, tools, and best practices
- Excellent analytical skills and ability to interpret data for decision-making
- Strong project management and organizational skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment
- PC and Microsoft Office skills
- Ability to travel 10–15%
Benefits
Comp & perks- Annual bonus plan for Non-Commercial roles
- Incentive compensation plan for Commercial roles
- Discretionary equity awards
- Employee Stock Purchase Plan
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
- Reasonable accommodation for qualified applicants
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign DevelopmentContent DevelopmentMedia StrategyROI AnalysisPerformance MonitoringSegmentationCustomer Journey MappingBudget ManagementContract Management
Soft Skills
Excellent CommunicationCollaboration SkillsOrganizational SkillsAbility To Work In Fast-Paced Environment
Tools & Technologies
VeevaMedia Management ToolsReporting ToolsContent Tagging SystemsClaravineAI-Enabled Content ToolsOmnichannel Orchestration ToolsMicrosoft Office
Industry Keywords
Pharmaceutical IndustryDigital Promotion StrategyNPP CampaignsRegulatory ComplianceHematology Franchise