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Posted: 10/20/2026Vice President, Direct Marketing – Peer-to-Peer Fundraising
Blue Star FamiliesCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading peer-to-peer and grassroots fundraising programs, with a strong focus on donor acquisition, retention, and campaign performance. Proven ability to build high-performance teams and develop training resources for volunteer-driven fundraising networks.
Highest-signal resume keywords
Peer-To-Peer FundraisingDonor AcquisitionTeam LeadershipCRM Systems (Salesforce)Campaign Performance Analysis
About the role
Key responsibilities & impact- Lead the strategy and performance of Blue Star Families' direct response and peer-to-peer fundraising programs
- Grow the organization's individual donor base through multi-channel direct marketing
- Build scalable peer-to-peer and grassroots giving programs engaging volunteers, ambassadors, chapter members, and community members
- Report to the Chief Development Officer and partner with Marketing, Development Operations, and Chapters/Programs staff
- Oversee donor acquisition, retention, reactivation, upgrade pathways, budgets, revenue goals, segmentation, A/B testing, ROI analysis, and campaign performance
- Manage external direct marketing vendors and agencies
- Design and grow team and individual fundraising campaigns, DIY fundraising, and ambassador programs
- Create campaign assets, digital fundraising pages, participant communications, toolkits, training, and playbooks
- Track participant recruitment, fundraising, and retention goals; create scoreboards and recognition programs
- Launch, test, iterate, and scale peer-to-peer fundraising concepts
- Convert peer-to-peer donors and participants into ongoing supporters
- Supervise, develop, coach, and appraise staff; build a high-performance team
- Partner cross-functionally on donor messaging, campaign creative, branding, channel strategy, and chapter engagement
- Oversee CRM tracking, data integrity, performance dashboards, revenue pacing, and reporting
- Provide regular reporting to the Chief Development Officer and Board as needed
- Travel overnight several times per year for team offsites, leadership sessions, fundraising events, and company-wide events
Requirements
What you’ll need- 8+ years of progressive nonprofit development experience, including experience with chapter-based, affiliate, or peer-to-peer fundraising models
- 3+ years of experience managing staff or leading a team
- Demonstrated experience building or scaling peer-to-peer, grassroots, or volunteer-driven fundraising programs
- Proven track record of meeting or exceeding ambitious revenue and participation goals, with specific, measurable wins
- High energy, competitive drive, resilience after setbacks, and continuous improvement mindset
- Ability to motivate, hold accountable, and bring out the best in staff and volunteers
- Comfort operating with a high degree of autonomy and accountability, and ability to give and receive candid feedback
- Experience developing training, toolkits, or resources for a distributed or volunteer fundraising network
- Strong relationship-building skills with volunteer leaders across a geographically dispersed organization
- Demonstrated success working with CRM systems, preferably Salesforce, and peer-to-peer fundraising platforms
- Strong organizational, analytical, and communication skills
- Ability to travel to chapters and organizational gatherings several times per year, including overnight travel
- May be required to work nights, weekends, and holidays as necessary
- Bachelor's degree in nonprofit management, business administration, or a related field is desired
- Experience in membership-driven, chapter-based, or affiliate nonprofit organizations is desired
- Familiarity with the military and Veteran-connected community is desired
- Experience with peer-to-peer fundraising software such as Classy, GoFundMe Charity, or OneCause is desired
- Experience in a high-growth, performance-driven culture is desired
Benefits
Comp & perks- Mission-driven work supporting military service members and their families
- Flexible work options (remote, or hybrid depending on the role)
- Competitive salary
- Comprehensive health, dental, and vision insurance
- 403(b) retirement plan with employer match
- Flexible Spending Accounts
- Life insurance
- Disability insurance
- Communications allowance
- Professional development and career growth opportunities
- PCS leave for Active Duty military spouses
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Fundraising StrategyBudget ManagementA/B TestingRevenue GoalsData IntegrityPerformance DashboardsCampaign Asset CreationParticipant RecruitmentVolunteer EngagementTraining Development
Soft Skills
Relationship BuildingMotivational LeadershipAnalytical SkillsCommunication SkillsResilience
Tools & Technologies
SalesforceClassyGoFundMe CharityOneCauseDirect Marketing Platforms
Industry Keywords
Nonprofit DevelopmentGrassroots FundraisingVolunteer-Driven ProgramsMembership-Driven OrganizationsMilitary Community Engagement