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Senior Field Marketing Analyst – Events
CIAL Dun & BradstreetCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing B2B events, managing end-to-end project workflows, and leveraging analytics to connect marketing initiatives with business outcomes. Proficient in vendor management, budget control, and cross-functional collaboration to maximize lead generation and conversion.
Highest-signal resume keywords
B2B MarketingEvent ManagementVendor ManagementCRM ToolsLead Generation
About the role
Key responsibilities & impact- Plan and execute CIAL’s event calendar, including owned events, trade shows, conferences, executive gatherings, webinars, partner activations, and relationship-building initiatives
- Lead end-to-end projects, including briefing, budgeting, vendor management, scheduling, communications, production, operations, and post-event activities
- Assess event participation and sponsorship opportunities based on audience, positioning, demand-generation potential, and business return
- Develop pre-, during-, and post-event strategies with the Growth, Content, and Sales teams to maximize lead generation and conversion
- Work with SDRs and Sales teams to ensure follow-up on leads and opportunities generated by events
- Create experiences for customers and prospects, strengthening relationships, brand positioning, and opportunity generation
- Support executives and subject-matter experts in presentations, panels, interviews, and other activations
- Manage vendors, agencies, venues, promotional items, materials, and partners
- Control the budget and investments for the events function
- Track and analyze MQLs, meetings, opportunities, pipeline, and revenue generated or influenced by events
- Prepare performance analyses and reports, identifying learnings and optimization opportunities
- Identify relevant event, community, association, and strategic partnership opportunities across CIAL’s target markets
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Public Relations, or a related field
- Solid experience in B2B Marketing, Field Marketing, Events, or Demand Generation
- Experience organizing and executing corporate events in a variety of formats and sizes
- Ability to lead end-to-end projects while working simultaneously with multiple stakeholders
- Highly organized, proactive, and execution-oriented profile
- Strong negotiation and vendor-management skills
- Excellent communication and interpersonal skills
- Analytical ability to track metrics and connect Marketing initiatives to business results
- Familiarity with CRM and Marketing Automation tools
- Availability to travel and attend events in person
- Preferred: Experience in B2B, SaaS, technology, data, or financial services companies
- Preferred: Experience with events targeting executive and C-level audiences
- Preferred: Knowledge of Salesforce and/or RD Station
- Preferred: Experience working cross-functionally with Sales teams and SDRs
- Preferred: Intermediate or advanced English
- Preferred: Intermediate or advanced Spanish
Benefits
Comp & perks- Equal employment opportunities for all employees and applicants
- Prohibition of discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ManagementBudget ControlEvent PlanningData AnalysisNegotiation Skills
Soft Skills
Excellent CommunicationInterpersonal SkillsHighly OrganizedProactiveExecution-Oriented
Tools & Technologies
SalesforceRD StationMarketing Automation Tools
Industry Keywords
Field MarketingDemand GenerationCorporate EventsSaaSTechnology