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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing initiatives, including planning, execution, and analysis of promotional campaigns. Strong ability to coordinate with teams and maintain relationships with partners to enhance customer experience and ensure consistent brand communication.
Highest-signal resume keywords
Trade Marketing ExperiencePoint-Of-Sale InitiativesPromotional CampaignsIntermediate Excel SkillsPower BI Knowledge
About the role
Key responsibilities & impact- Plan, monitor, and ensure the execution of Trade Marketing initiatives in stores
- Support store teams in implementing and activating promotional and institutional campaigns
- Liaise with shopping malls to promote campaigns, send materials, and negotiate media opportunities
- Coordinate the approval and distribution of point-of-sale (POS) materials, window displays, posters, digital totems, and other communication assets
- Work with suppliers and agencies to ensure the execution of Trade Marketing initiatives
- Maintain relationships with partner manufacturers for promotional activities, product tastings, and activations with brand promoters
- Validate content and communications displayed on digital totems and other in-store communication channels
- Monitor store performance indicators, preparing analyses and identifying opportunities for improvement
- Support the planning and execution of seasonal campaigns and sales incentive initiatives
- Ensure consistent communication and visual identity across points of sale
- Connect the teams involved in operations and contribute to an enhanced customer experience
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
- Experience in Trade Marketing
- Previous experience in retail companies or Trade Marketing agencies
- Knowledge of point-of-sale initiatives, in-store communication, and promotional campaigns
- Intermediate Excel skills
- Power BI knowledge is a plus
Benefits
Comp & perks- A passionate and dedicated team
- An environment that fosters continuous learning and growth
- Genuine career advancement opportunities
- An organizational culture based on cooperation and mutual respect
- Medical and dental insurance
- Pharmacy benefit
- Life insurance
- Meal and transportation vouchers
- Wellhub: access to gyms and a variety of sports activities
- Funeral assistance
- QualiFast Program: nutritional, psychological, and social support; hospitalization follow-up; primary healthcare; a maternity program; and financial education
- SaberFast Corporate University: training and professional development programs
- Discounts and partnerships with educational institutions
- Monday to Friday schedule, from 8:30 a.m. to 6:48 p.m., with a 1.5-hour break
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade MarketingPromotional CampaignsPoint-Of-Sale InitiativesMarket AnalysisCustomer Experience Enhancement
Soft Skills
CommunicationRelationship ManagementTeam Coordination
Tools & Technologies
ExcelPower BI
Industry Keywords
RetailMarketingAdvertisingIn-Store Communication