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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing with a strong focus on Go-to-Market strategies, positioning, and value proposition development. Leverages analytical skills to drive customer-base expansion and revenue growth through data-driven insights and strategic consulting.
Highest-signal resume keywords
Product Marketing ExperienceGo-to-Market Strategy DevelopmentCross-Sell And Upsell StrategiesAnalytical SkillsStakeholder Management
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop Cross-Sell and customer-base expansion strategies by identifying growth opportunities based on customers’ behavior, profiles, needs, and potential
- Manage the portfolio strategically, contributing to offer repackaging, product shelf organization, positioning, value messaging, and commercialization strategies
- Lead Go-to-Market strategies by connecting positioning, value proposition, channels, customer journeys, and the Marketing, Product, Sales, and Customer Success teams to drive adoption and revenue
- Analyze data, results, and adoption, conversion, expansion, and revenue metrics, transforming insights into recommendations and action plans
- Act as a strategic consultant to business and Product teams, translating customer needs and market opportunities into portfolio positioning, communication, adoption, and growth strategies
- Demonstrate a digital mindset, curiosity about new technologies, and an interest in understanding how Artificial Intelligence can transform processes, experiences, and results
Requirements
What you’ll need- Solid experience in Product Marketing, with a focus on Go-to-Market, positioning, messaging, and value proposition strategies
- Experience with Cross-Sell, Upsell, or customer-base revenue expansion strategies, identifying opportunities based on customer profiles, behavior, and needs
- Knowledge of portfolio management and repackaging, offer architecture, and product shelf organization
- Strong analytical skills and results orientation
- Excellent communication skills and the ability to manage stakeholders, build alignment, and influence different teams
- Knowledge of or interest in Artificial Intelligence technologies, including tools, applications, and concepts
- Experience working at technology or SaaS companies
- Experience in the legal market or with LegalTech companies is a plus
Benefits
Comp & perks- Meal or food allowance
- Health and dental insurance
- Home office allowance
- Profit Sharing and Results Bonus
- Setup Kit voucher
- Life insurance
- Birthday day off
- GoGood | Conexa
- Health and wellness promotion program
- Partner benefits and discounts
- 100% remote within Brazil
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio ManagementValue Proposition DevelopmentCustomer Journey AnalysisData AnalysisRevenue Metrics Analysis
Soft Skills
Excellent Communication SkillsInfluencing SkillsAlignment Building
Tools & Technologies
Artificial Intelligence TechnologiesSaaS Applications
Industry Keywords
LegalTechTechnology Companies