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Junior Marketing Analyst – CRM Focus
Farmácias app | Delivery | By GrupoSCCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in executing CRM campaigns and utilizing marketing automation tools to enhance customer engagement and retention. Capable of analyzing data to inform segmentation and improve campaign performance.
Highest-signal resume keywords
CRM Campaign ExecutionMarketing Automation ToolsEmail MarketingData AnalysisSegmentation Knowledge
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Execute campaigns across CRM channels (email, push, web push, web messages, and others), following team calendars and guidelines
- Support the creation and implementation of customer engagement programs focused on customer acquisition, retention, and reactivation
- Operate marketing automation and CRM tools (such as Netcore, Salesforce, HubSpot, RD Station, or similar platforms) to send communications
- Assist in creating automated customer journeys (welcome, cart abandonment, repurchase, etc.)
- Apply basic segmentation based on data such as purchasing behavior and engagement
- Support the creation of campaign briefs and the organization of seasonal campaigns
- Assist with A/B testing and track campaign results
- Monitor CRM metrics (open rates, click-through rates, conversion, engagement, among others)
- Work closely with internal teams such as Growth, Branding, and Sales
- Support the organization and updating of the customer database, ensuring data quality
- Contribute to simple improvements in processes and communications
Requirements
What you’ll need- Initial experience or internship in CRM, Digital Marketing, or Growth Marketing
- Basic knowledge of CRM tools (Netcore, RD Station, ActiveCampaign, Salesforce Marketing Cloud, or similar platforms)
- Experience with email marketing and/or push notification campaigns, including through academic work or projects
- Basic understanding of data analysis and performance reporting
- Strong organizational skills, attention to detail, and effective communication
- Basic knowledge of segmentation, the customer lifecycle, and the customer journey
Benefits
Comp & perks- Meal Allowance
- Food Voucher
- Health Insurance
- Dental Insurance
- Life Insurance
- TotalPass
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRMDigital MarketingGrowth MarketingEmail MarketingPush NotificationsData AnalysisPerformance ReportingSegmentationCustomer LifecycleCustomer Journey
Soft Skills
Organizational SkillsAttention to DetailEffective Communication
Tools & Technologies
NetcoreSalesforceHubSpotRD StationActiveCampaignSalesforce Marketing Cloud
Industry Keywords
Customer EngagementCampaign BriefsA/B TestingCRM MetricsCustomer Database Management