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Marketing Analyst
Thomson ReutersCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing CRM strategies, developing automated communication journeys, and executing lead-nurturing campaigns across various digital platforms. Proficient in analyzing campaign performance metrics and collaborating with cross-functional teams to enhance customer engagement and conversion.
Highest-signal resume keywords
CRM ManagementMarketing AutomationLead-Nurturing CampaignsAudience SegmentationEmail Marketing
About the role
Key responsibilities & impact- Manage and execute CRM strategies focused on customer relationships, engagement, and conversion
- Develop automated communication journeys for different stages of the marketing and sales funnel
- Create, segment, and manage lead databases, ensuring data quality and campaign effectiveness
- Plan and execute lead-nurturing campaigns via email marketing, WhatsApp, and other digital platforms
- Develop product adoption, cross-sell, upsell, and customer relationship-strengthening strategies
- Create and monitor conversion-focused landing pages in partnership with Content and Design teams
- Monitor and analyze campaign performance metrics and identify optimization opportunities
- Collaborate with Marketing, Sales, and Product teams to maximize opportunity generation
- Ensure the proper use of marketing automation and CRM tools
- Prepare reports and presentations featuring data-driven insights and recommendations
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or a related field
- Experience with CRM, marketing automation, and database management
- Experience creating and executing customer engagement and lead-nurturing campaigns
- Experience with audience segmentation, communication journey development, and conversion strategies
- Knowledge of marketing automation platforms, CRM systems, and performance analytics tools
- Experience with email marketing campaigns and digital customer engagement channels, including WhatsApp
- Experience with retention, cross-sell, and upsell strategies is a plus
- Experience with Salesforce, HubSpot, Marketo, RD Station, or similar platforms
Benefits
Comp & perks- Flexible hybrid work model
- The option to work from anywhere for up to 8 weeks per year
- “Grow My Way” program and continuous professional development
- Medical and dental insurance
- Two company-wide mental health days
- Performance-based incentive programs
- Resources supporting mental, physical, and financial well-being
- Two paid volunteer days per year
- Opportunities to participate in pro bono consulting projects
- Opportunities to contribute to ESG initiatives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer EngagementLead Database ManagementConversion StrategiesPerformance AnalyticsData Quality Assurance
Soft Skills
CollaborationCommunicationAnalytical Thinking
Tools & Technologies
SalesforceHubSpotMarketoRD StationEmail Marketing Platforms
Industry Keywords
Digital MarketingCustomer Relationship ManagementCampaign Performance MetricsCross-Sell StrategiesUpsell Strategies