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Digital ScienceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading sales enablement strategies and managing complex, multi-channel marketing programs. Proficient in interpreting marketing performance data to drive demand generation and align enablement content with pipeline drivers.
Highest-signal resume keywords
B2B Marketing ExperienceDemand Generation ExpertiseSales Enablement StrategyMarketing Performance AnalysisCross-Functional Collaboration
About the role
Key responsibilities & impact- Lead sales enablement strategy for the enterprise segment
- Design the content and tools ecosystem supporting the sales team across the full buyer journey
- Own production and governance of sales collateral, including battlecards, product narratives, competitive positioning, objection-handling guides, case studies, and demo materials
- Contribute to demand generation by evaluating campaign performance and contributing to channel strategy
- Align enablement content with active demand programmes
- Participate in commercial planning and contribute to campaign briefs
- Interpret marketing performance data and adjust the marketing approach accordingly
- Take ownership of complex marketing programmes from strategy through execution
- Work closely with campaign and channel teams to align enablement content with pipeline drivers
Requirements
What you’ll need- 5+ years of experience in B2B marketing, with strong depth in either demand generation or sales enablement and developing breadth in the other
- Ability to articulate how work contributes to pipeline and ARR
- Ability to interpret marketing performance data and adjust approach accordingly
- Demonstrated active engagement with both demand generation and sales enablement
- Experience managing complex, multi-channel marketing programmes with high autonomy
- Strong writing and presentation skills
- Ability to construct persuasive arguments at peer and leadership level
- Effective cross-functional collaboration skills
- Comfortable managing upward and working with sales counterparts
- Experience in B2B technology, SaaS, or research/academic markets is valued
- Naturally curious about AI and comfortable exploring how it can improve ways of working
- Openness to experiment and adapt
Benefits
Comp & perks- Investment in, nurturing, and support of innovative businesses and technologies that make research more open, efficient, and effective
- Equal opportunity workplace committed to diversity, inclusion, and belonging
- Inclusive culture enabling employees to do their best work
- Opportunity to work on open, collaborative, inclusive research initiatives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales EnablementDemand GenerationContent CreationCampaign ManagementData InterpretationMarketing StrategyPerformance EvaluationMulti-Channel MarketingPersuasive WritingPresentation Skills
Soft Skills
Effective CollaborationCuriosity About AIAdaptabilityPersuasive CommunicationUpward Management
Industry Keywords
B2B TechnologySaaSResearch MarketsAcademic MarketsSales CollateralBuyer JourneyCampaign BriefsPipeline DriversObjection-Handling GuidesCompetitive Positioning