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Marketing Manager
Pentland
Posted: 10/9/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on event management and channel marketing, including the ability to execute joint campaigns and manage partner relationships effectively. Proficient in adapting marketing strategies for the UK/EU market while leveraging AI tools for enhanced marketing outcomes.
Highest-signal resume keywords
B2B Marketing ExperienceEvent ManagementChannel MarketingPartner Relationship ManagementAI Fluency
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the UK/EU event calendar end to end, including trade shows, partner summits, roundtables and field activations
- Run and adapt central event playbooks in-region
- Manage event follow-up and convert event conversations into pipeline
- Build relationships with UK/EU distributors and VARs through regular marketing QBR sessions
- Plan and execute joint partner campaigns
- Manage MDF discussions and ensure measurable outcomes from spend
- Localise campaigns, content and positioning for UK/EU buying behaviour
- Own marketing-sourced and partner-sourced regional pipeline contribution
- Provide generalist marketing support when central capacity requires it
- Feed regional market learnings and evidence into the global strategy and playbook
- Work with central and regional teams in a matrix structure
Requirements
What you’ll need- 5+ years in B2B marketing, with real ownership of events and/or channel marketing
- Experience in technology, SaaS or cyber security; cyber security is a strong plus, not a requirement
- Experience working with partners, resellers, MSPs or distributors
- Based in the UK or EU
- Comfortable travelling in-region for events, including DACH, Nordics, Benelux and UKI at around twice a month
- Experience running B2B events end to end, including budget, logistics, stands, messaging, staffing and follow-up
- Experience with partner or channel co-marketing, including joint campaigns, partner enablement and MDF
- Broad marketing background across campaigns, content, digital and brand
- Ability to work independently without daily supervision
- Ability to work across a matrix with central and regional reporting lines
- Strong organisational and execution skills
- AI-fluent; comfortable using AI tools in marketing
- Ability to stay on-brand while adapting for the UK/EU market
Benefits
Comp & perks- Fully remote work arrangement
- Permanent employment
- Central marketing team support
- Opportunity to shape global marketing strategy and playbook
- Opportunity to work with global teams and markets
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningBudget ManagementLogistics CoordinationCampaign ExecutionContent LocalizationPartner EnablementMDF ManagementPipeline ContributionDigital MarketingBrand Messaging
Soft Skills
Strong Organizational SkillsExecution SkillsAbility to Work IndependentlyAdaptabilityRelationship Building
Tools & Technologies
AI Tools
Industry Keywords
B2B MarketingSaaSCyber SecurityDistributorsVARsMSPsTrade ShowsPartner SummitsField ActivationsMarketing QBR