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PerkinElmerCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing programs that drive pipeline growth and revenue objectives, with a strong focus on digital engagement and demand generation. Proficient in analyzing marketing performance metrics to optimize strategies and enhance customer engagement.
Highest-signal resume keywords
B2B Marketing ExperienceIntegrated Marketing StrategyStakeholder ManagementMarketing Metrics AnalysisDemand Generation
About the role
Key responsibilities & impact- Partner with the Regional Vice President and regional leadership team to understand priorities and develop marketing plans supporting pipeline growth, revenue objectives, customer engagement, and brand awareness
- Represent regional market dynamics, customer insights, and commercial priorities within global marketing strategies and programmes
- Monitor local market trends, business performance, and customer needs to identify growth opportunities
- Develop and execute integrated marketing programmes across digital, events, partner, account-based, and demand generation channels
- Adapt global campaigns for relevance and impact across North Europe and other assigned regional markets
- Manage end-to-end delivery of regional marketing activities
- Collaborate with sales, business leaders, central marketing functions, product specialists, and global and regional teams
- Monitor and report marketing performance, including pipeline contribution, lead quality, conversion, engagement, and ROI
- Analyse campaign and programme results and optimise marketing investments and programme effectiveness
- Attend ad hoc meetings in High Wycombe and travel to sales meetings and trade shows, approximately one week per quarter
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications
- At least 5 years of experience in B2B marketing, preferably within a global organization
- Proven ability to translate business strategy into regional marketing plans and actions
- Strong stakeholder management and communication skills, with experience influencing senior leaders
- Solid understanding of integrated marketing, digital engagement, and demand generation
- Experience collaborating with centralized marketing teams and coordinating across functions and geographies
- Analytical mindset with proficiency in marketing metrics, pipeline reporting, and ROI analysis
- Candidates living within a 2-hour travelling distance of the High Wycombe office are preferred
- Some knowledge of German is an advantage but not essential
Benefits
Comp & perks- Global service network and distribution center support
- Travel to sales meetings and trade shows (approximately one week per quarter)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlanningDigital EngagementCampaign OptimizationROI AnalysisPipeline Reporting
Soft Skills
Communication SkillsInfluencing Senior LeadersCollaboration
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications
Industry Keywords
Market DynamicsCustomer InsightsBrand AwarenessLead QualityAccount-Based Marketing