Senior Partner Marketing Manager
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Posted: 10/19/2026
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Posted: 10/9/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing partner marketing strategies that align with business objectives, leveraging data-driven insights to optimize campaigns and drive revenue growth. Proficient in managing co-marketing initiatives and affiliate programs within the SaaS or technology sectors.
Highest-signal resume keywords
B2B Marketing ExperiencePartner Marketing Strategy DevelopmentCo-Marketing Program ManagementSalesforce ProficiencyData-Driven Decision Making
About the role
Key responsibilities & impact- Define and lead Planday’s partner marketing strategy, aligning with regional GTM and growth objectives
- Build and operationalise a scalable framework for the Planday partner programme from planning and activation to measurement and optimisation
- Collaborate with Partnerships, Sales, Product, and RevOps to align partner programs with revenue goals and ensure visibility of impact
- Co-develop and execute joint GTM campaigns with integration partners in payroll, POS, accounting, and software ecosystems
- Drive co-marketing initiatives including webinars, joint content, case studies, and in-market events
- Establish reporting on partner-sourced and partner-influenced pipeline and revenue contribution
- Design, launch, and scale a marketing-supported affiliate lead generation engine
- Build campaigns to recruit, engage, and activate affiliates with tools and content
- Partner with RevOps to embed accurate affiliate tracking, attribution, and reporting
- Test acquisition channels and creative approaches to optimize affiliate performance and ROI
- Track campaign results, share insights, and improve performance and partner collaboration
- Experiment with co-marketing formats and incentives to increase engagement and conversions
- Report on pipeline contribution, partner engagement, and ROI
- Report to the VP of Growth with a dotted line to the Partnerships Director
Requirements
What you’ll need- 6+ years in B2B marketing
- 3+ years focused on partner or ecosystem marketing within SaaS or technology sectors
- Ability to translate business goals into actionable GTM strategies and measurable outcomes
- Proven track record running successful co-marketing and affiliate programs from concept to analysis
- Ability to influence and align cross-functional teams including Sales, Product, Partnerships, and RevOps
- Experience using data and insights to inform decisions, optimize campaigns, and communicate results
- Excellent written and verbal communication skills
- Comfortable presenting to senior stakeholders and partners
- Familiarity with Salesforce, marketing automation platforms such as SFMC/HubSpot, affiliate software, and analytics tools
- Self-starter with ownership, adaptability, and curiosity to test and learn
Benefits
Comp & perks- Pension
- Health insurance
- Inclusive support for new parents
- Generous vacation
- Employee Share Plan
- Growth and progression opportunities
- Flexible remote work
- Strong social culture with team and company activities
- Healthy work-life balance
- Autonomous approach to work
- Reasonable accommodation during the application or interview process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GTM Strategy DevelopmentCampaign OptimizationAffiliate Program ManagementPerformance TrackingRevenue Contribution Analysis
Soft Skills
Excellent Communication SkillsCross-Functional Team CollaborationInfluencing StakeholdersAdaptabilityOwnership
Tools & Technologies
SalesforceSFMCHubSpotAffiliate SoftwareAnalytics Tools
Industry Keywords
SaaSTechnology SectorPartner ProgramsCo-Marketing InitiativesLead Generation