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Infopro DigitalCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B marketing campaigns, leveraging data analytics to enhance performance and drive lead generation. Proficient in managing multiple projects simultaneously while aligning marketing strategies with commercial objectives.
Highest-signal resume keywords
B2B Marketing Campaign ExecutionMarketing Automation in HubSpotLead Generation CampaignsProject Management SkillsData Analysis for Campaign Improvement
About the role
Key responsibilities & impact- Own the Market Access Solutions marketing strategy and campaign execution across the portfolio
- Develop and deliver lead generation campaigns including whitepapers, webinars, surveys and roundtables
- Take responsibility for campaign performance, delivery quality and commercial outcomes
- Identify opportunities to improve campaign effectiveness and audience engagement
- Manage multiple campaigns simultaneously while meeting deadlines and objectives
- Execute and track client acquisition and lead generation campaigns across multiple digital channels
- Build and optimise marketing automation programmes in HubSpot and lead workflows in Salesforce
- Monitor and improve conversion rates throughout the marketing funnel
- Develop multi-touch, multi-channel campaign plans targeting defined prospect audiences
- Deliver high-quality, engaged leads to internal sales teams
- Align marketing activity with commercial objectives alongside sales teams
- Manage relationships with third-party marketing partners and agencies
- Develop campaign briefs and monitor delivery against agreed objectives
- Build relationships with internal and external stakeholders for successful campaign delivery
- Translate client goals into effective, measurable marketing programmes
- Use campaign data and reporting insights to improve targeting, engagement and ROI
- Support and enhance social media activity to drive awareness and lead generation
- Leverage AI-powered tools, including Digi, to improve efficiency and campaign performance
- Analyse campaign results and provide recommendations for continuous improvement
- Stay informed on emerging digital marketing trends and best practices
Requirements
What you’ll need- Experience delivering marketing campaigns from planning through to execution and reporting, ideally within a B2B environment
- Strong passion for marketing and desire to take ownership of a portfolio
- Proven project management skills and ability to manage multiple campaigns simultaneously
- Confidence working with clients, sales teams and external partners
- Strong analytical mindset and ability to use campaign data to drive performance improvements
- Ability to balance strategic thinking with hands-on campaign execution
- Strong initiative, sound judgement and proactive problem-solving approach
- Excellent written and verbal communication skills, including copywriting and content development
- Strong understanding of B2B marketing principles
- High attention to detail and accountability for results
- Degree-level qualification or equivalent experience
- Desirable: experience with CRM, marketing automation and analytics platforms
- Desirable: familiarity with HubSpot, Salesforce or similar marketing technologies
- Desirable: experience running demand generation or lead generation campaigns
- Desirable: knowledge of email marketing and social media marketing
- Desirable: interest in financial services, data, research or information-based products
- Desirable: experience working with AI-powered marketing tools and automation platforms
Benefits
Comp & perks- 25 days annual leave, rising to 30 days with length of service
- Birthday day off
- Group personal pension plan
- Private medical insurance
- Life assurance
- Interest-free season ticket loan
- Employee Assistance Programme
- Eye-care vouchers
- Discounted gym membership
- Employee discount scheme
- Bike to Work scheme
- Enhanced maternity leave of up to 26 weeks' full pay
- Dependant leave of up to 5 days' full pay per year
- Dedicated menopause policy with a culture of open, inclusive support
- Option to buy additional annual leave
- Dental insurance
- Health cash plan
- Personal accident insurance
- Paid volunteer days
- Access to Generation Infopro learning and development programmes
- Digital Marketing Institute certification
- Access to industry-leading marketing technologies
- Flexible working preferences in a hybrid role
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance TrackingMulti-Channel Campaign PlanningCopywriting and Content DevelopmentEmail MarketingSocial Media Marketing
Soft Skills
Strong InitiativeProactive Problem-SolvingExcellent Communication SkillsAttention to DetailStrategic Thinking
Tools & Technologies
HubSpotSalesforceAI-Powered Marketing ToolsDigiAnalytics Platforms
Certifications & Qualifications
Degree-Level Qualification or Equivalent Experience
Industry Keywords
Market Access SolutionsLead GenerationClient AcquisitionCommercial ObjectivesEmerging Digital Marketing Trends