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DraftKings Inc.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated growth marketing campaigns, with a strong focus on full-funnel marketing strategies and performance analysis. Possesses excellent organizational, communication, and project management skills to effectively collaborate across teams and optimize campaign effectiveness.
Highest-signal resume keywords
Full-Funnel MarketingCampaign Performance AnalysisCross-Functional CollaborationProject ManagementGrowth Marketing
About the role
Key responsibilities & impact- Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions
- Collaborate with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams
- Align marketing initiatives with business objectives and ensure consistent messaging and a cohesive customer experience across channels
- Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness
- Develop marketing and creative briefs guiding campaign messaging, creative direction, and execution across internal teams and external agencies
- Support development of campaign objectives, key performance indicators, and measurement frameworks
- Track results and recommend optimizations
- Coordinate cross-functional campaign kickoffs and ongoing communications
- Align stakeholders on objectives, timelines, milestones, and activation plans
- Improve marketing workflows and increase campaign efficiency
- Support the continued evolution of the Sports Marketing Team
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Communications, Business, or a related field
- At least 4 years of experience in growth, brand, or integrated marketing, preferably within a consumer-facing technology or entertainment company
- Strong understanding of full-funnel marketing and experience developing, executing, and optimizing campaigns across multiple channels
- Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions
- Strong communication and presentation skills
- Ability to collaborate effectively and build relationships across cross-functional teams
- Excellent organizational and project management skills
- Ability to balance multiple priorities and meet deadlines in a fast-paced environment
- Proactive, solutions-oriented mindset
- Passion for sports, marketing innovation, and continuous improvement
- Curiosity about consumer behavior and a customer-focused approach to developing relevant, engaging marketing experiences
- May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment
Benefits
Comp & perks- Bonus
- Equity
- Benefits as applicable
- Employer guidance through the gaming-license process, if relevant to the role
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing CampaignsMarketing Strategy DevelopmentCustomer Insights AnalysisKey Performance IndicatorsCampaign Optimization
Soft Skills
Strong Communication SkillsOrganizational SkillsProactive MindsetRelationship BuildingSolutions-Oriented Approach
Certifications & Qualifications
Bachelor’s Degree in MarketingGaming License (may be required)
Industry Keywords
Consumer-Facing TechnologyEntertainment MarketingMarketing InnovationCustomer BehaviorCohesive Customer Experience