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Slate AutoCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth strategy, performance marketing, and lifecycle marketing, with a strong focus on data-driven decision-making and team leadership. Proficient in managing budgets, analyzing metrics, and executing demand generation programs across various channels.
Highest-signal resume keywords
Growth Strategy OwnershipPaid Acquisition ExpertiseLifecycle Marketing ManagementData Analysis and ReportingTeam Leadership and Development
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own Slate’s growth strategy and targets across the customer lifecycle
- Build and maintain the growth model and forecast in partnership with Finance
- Set targets for volume, CAC, conversion and payback, and report weekly
- Own the paid media and growth budget
- Turn brand and launch plans into measurable demand programs
- Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels
- Build launch and regional demand plans aligned with vehicle availability, SI&OP, delivery geography and service and wrap installation networks
- Turn earned media, creator content, events and owner community into measurable acquisition
- Design and launch referral and owner-advocacy programs
- Partner with Fleet Sales on demand generation for small business and commercial fleet buyers
- Own lifecycle marketing across email, SMS, push and in-app
- Grow post-purchase revenue through accessory, wrap and merchandise programs
- Build audience segmentation and personalized journeys in Salesforce Marketing Cloud
- Own experimentation across the website, configurator, reservation and checkout flows
- Partner with Digital Experience Design, Product and Engineering on funnel improvements
- Lead the CRO function, including test implementation, tooling and site performance
- Improve accessory discovery and attach rate across the marketplace
- Evolve growth measurement through attribution, incrementality testing, media mix modeling and funnel dashboards
- Define growth metrics and maintain consistent data definitions across Marketing, Sales, Product and Finance
- Use AI and automation for analysis, creative testing, demand projections, forecasting, demand modeling and campaign operations
- Lead and develop teams across performance marketing, lifecycle and CRM, CRO and marketing analytics
- Select and manage agency, ad tech and martech partners
- Build a culture of curiosity, speed and direct feedback grounded in data and customer insight
Requirements
What you’ll need- 12+ years of experience in growth, performance or lifecycle marketing
- At least 5 years leading teams, including experience managing managers or leads
- Track record of scaling a direct-to-consumer business with a high-consideration purchase
- Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback
- Deep expertise in paid acquisition across major platforms
- Experience designing lifecycle and CRM programs
- Experience running a disciplined experimentation program
- Working command of test design, statistical significance and incrementality
- Strong analytical skills
- Comfortable working directly in GA4, Looker or similar BI tools
- Proficiency in SQL or ability to work alongside analysts at the query level
- Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack
- Clear, structured writing and communication
- Ability to present plans and results to executive leadership
- Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Vacation
- 401k
- Equity program eligibility
- Discretionary annual incentive program eligibility
- Reasonable accommodation for qualified individuals with disabilities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Model DevelopmentCustomer Acquisition Cost (CAC)Conversion Rate Optimization (CRO)Lifecycle MarketingSQL ProficiencyStatistical Significance TestingSalesforce Marketing CloudExperimentation Program DesignBudget AccountabilityDirect-to-Consumer Business Scaling
Soft Skills
Clear CommunicationStructured WritingTeam CollaborationCuriosity and Feedback Culture
Tools & Technologies
Google Analytics 4 (GA4)LookerBusiness Intelligence ToolsAd Tech PlatformsMarTech Solutions
Industry Keywords
Performance MarketingDemand GenerationCustomer LifecycleDirect-to-ConsumerMarketing Analytics