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Senior Manager, Floral
Edible BrandsCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing category strategies that enhance profitability and drive sales growth, with strong analytical skills to leverage data for informed decision-making. Proven ability to lead cross-functional teams and manage vendor relationships effectively.
Highest-signal resume keywords
Category ManagementProduct Lifecycle ManagementAssortment PlanningVendor NegotiationsFinancial Acumen
About the role
Key responsibilities & impact- Develop and execute short- and long-term floral category strategies
- Own category P&L performance and improve profitability and inventory productivity
- Lead assortment planning, product lifecycle management, and portfolio optimization
- Develop pricing, promotional, and merchandising strategies
- Build and manage relationships with growers, suppliers, and vendors
- Negotiate strategic programs and exclusive product opportunities
- Lead new product development from concept through commercialization
- Identify emerging consumer trends and competitive opportunities
- Partner with Marketing, Digital, eCommerce, Operations, Supply Chain, and Franchise Support on launches and campaigns
- Present category performance, strategic recommendations, and business cases to senior leadership
- Coach and develop category team members
Requirements
What you’ll need- 5+ years of experience in category management, merchandising, product management, or a related commercial function
- Experience in floral, gifting, perishables, or consumer products preferred
- Proven experience developing and executing category strategies that drive sales, margin, profitability, and customer growth
- Strong knowledge of assortment planning, pricing, promotions, product lifecycle management, vendor negotiations, and new product development
- Strong analytical and financial acumen
- Ability to use sales, customer, market, and P&L data to inform business decisions
- Experience leading cross-functional initiatives
- Experience bringing products from concept through commercialization in a fast-paced environment
- Proficiency in Microsoft Excel and category analysis tools
- Strong communication and presentation skills
- Ability to work onsite Monday–Friday in Sandy Springs, Georgia
- Periodic travel to grower and supplier sites
Benefits
Comp & perks- Onsite work environment that fosters collaboration and relationship building
- Stability and resources of an industry-leading company with the agility and innovation of a growing business
- Opportunities for personal and professional growth
- Medical, dental, and vision insurance
- 401(k) plan
- Company-paid life insurance
- Short-term disability coverage
- Flexible spending account options
- Paid time off, including sick days and holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category Strategy DevelopmentP&L ManagementNew Product DevelopmentPricing StrategiesPromotional Strategies
Soft Skills
Strong Communication SkillsTeam LeadershipCoaching and Development
Tools & Technologies
Microsoft ExcelCategory Analysis Tools
Industry Keywords
FloralGiftingPerishablesConsumer ProductsCross-Functional Initiatives