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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing GTM systems, with a strong focus on Salesforce administration, data governance, and AI integration. Proven ability to translate business needs into technical solutions while driving tool adoption and usage analytics.
Highest-signal resume keywords
Salesforce Administrator CertificationGTM Systems ManagementAI Integration ExperienceSales Engagement Tools ImplementationData Governance Standards
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Build, optimize, and scale the systems powering Fullbay’s go-to-market teams
- Own the health, architecture, direction, configuration, administration, and continuous improvement of the revenue technology stack
- Translate Sales, Marketing, Customer Success, and RevOps needs into technical solutions
- Explore, pilot, and embed AI-powered capabilities and agentic workflows with privacy, access, output-quality, and change-management guardrails
- Set adoption goals, track tool usage, identify low adoption, and drive improvement with Sales leadership and Enablement
- Provide usage analytics through Salesforce and other-tool reports and dashboards
- Share adoption and usage insights with leaders and managers and recommend improvements or tool retirement
- Establish Salesforce data governance standards for field definitions, hygiene, duplicate handling, and ownership
- Run structured intake and delivery with prioritization criteria, response-time SLAs, and stakeholder communication
- Translate business needs into technical requirements, acceptance criteria, and measurable outcomes
- Lead or support user acceptance testing, release readiness, defect management, and post-launch validation
- Document systems, processes, and changes
- Provide escalation support and technical leadership for complex troubleshooting
- Manage ChiliPiper routing and scheduling, including round robin, queue logic, lead-to-account matching, form handoff, meeting booking flows, SLAs, and fallbacks
- Ensure emails, meetings, calls, and conversation data are captured in the correct Salesforce records
- Administer Zoom Revenue Accelerator and Consensus and help managers and reps use their insights
- Own Salesforce revenue-team configuration, including objects, fields, security model, Flow automation, lifecycle, and routing logic
- Own GTM systems strategy, roadmap, and platform health
- Identify consolidation, integration, automation, and AI-assisted workflow opportunities
- Manage vendors, renewals, license utilization, platform evaluations, user provisioning, and access
- Design and maintain cross-platform solutions, integrations, automated workflows, APIs, and native connectors
- Troubleshoot complex platform, integration, and data-flow issues, addressing root causes and recurring failures
- Partner with Sales, Marketing, Customer Success, Finance, Enablement, and the Extended Leadership Team
- Maintain training and documentation, run change management, and stay current on emerging technologies
- Adhere to confidentiality, compliance, and company standards; perform other assigned duties
Requirements
What you’ll need- 7+ years of experience in GTM systems, revenue operations, sales operations, or business systems within a SaaS or tech-driven environment
- At least 2 years leading system projects or presenting technical recommendations to leadership
- 1 year of AI experience and switching processes over to using AI
- Salesforce Administrator certification (required)
- Hands-on experience managing or implementing Salesforce Sales Engagement, Outreach, or Salesloft; Outreach experience strongly preferred
- Hands-on experience managing or implementing ChiliPiper or LeanData
- Hands-on experience managing or implementing Zoom Revenue Accelerator, Gong, or Chorus
- Experience owning adoption of GTM tools and reporting on usage and effectiveness through dashboards and analytics
- Experience with system integrations, data workflows, and APIs
- Demonstrated hands-on use of AI tools or automation to streamline GTM processes
- Ability to translate technical concepts for non-technical stakeholders
- Ability to choose between declarative configuration and custom code, and build either
- Strong requirements-gathering and project management skills
- Strong analytical and problem-solving abilities, including diagnosing production issues across configuration and code
- Commitment to clean, documented, testable, and maintainable work
- Cadences and sales engagement: multi-step cadences, playbooks, templates, work queues, engagement results, and Salesforce activity sync
- Email and conversation capture using Einstein Activity Capture or equivalent
- Lead routing, round robin and queue logic, lead-to-account matching, routing rules, SLAs, form handoff, and scheduling flows
- Conversation intelligence recording, privacy settings, trackers, scorecards, and Salesforce synchronization
- Adoption and usage analytics using Salesforce reports, dashboards, and tool-native analytics
- Integration and automation using APIs, web services, native connectors, Workato, Zapier, or n8n
- Data governance, field standards, hygiene, deduplication, and validation rules
- Structured testing and change management, including acceptance criteria and user acceptance testing
- Ability to meet the stated physical demands and work environment requirements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce AdministrationSystem IntegrationsData WorkflowsAPIsProject ManagementRequirements GatheringAnalytical Problem-SolvingAutomationUser Acceptance TestingTechnical Documentation
Soft Skills
Stakeholder CommunicationChange ManagementCollaborationAdaptabilityAnalytical Thinking
Tools & Technologies
ChiliPiperZoom Revenue AcceleratorGongChorusSales Engagement PlatformsWorkatoZapierN8nEinstein Activity CaptureSalesforce Reports
Certifications & Qualifications
Salesforce Administrator Certification
Industry Keywords
GTM SystemsRevenue OperationsSales OperationsSaaSTech-Driven Environment