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H&H Group | B Corp™Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social media strategies that align with brand objectives, leveraging analytics to optimize content and campaigns. Proficient in managing social media content across platforms while collaborating with cross-functional teams and external agencies.
Highest-signal resume keywords
Social Media ManagementContent CreationAnalytics ToolsRegulatory CollaborationCommunity Engagement
About the role
Key responsibilities & impact- Develop and execute a holistic social media strategy aligned with brand and business objectives
- Identify and capitalize on emerging social trends, platform updates, and algorithm shifts
- Set KPIs, track performance, and optimize content and campaigns
- Use analytics tools and platform insights to provide actionable recommendations
- Manage the social media content calendar with an external agency
- Create and support platform-specific static, video, UGC, and story content
- Film and produce social-first content using iPhone photography/video and Canva
- Manage social communities and amplify user-generated content
- Collaborate with the influencer/creator manager and engage with the online pet-loving community
- Work with Brand, Product, E-commerce, and Customer Service teams on launches, promotions, and storytelling
- Align organic and paid social strategies with performance marketing teams
- Coordinate content review and approval with legal and regulatory stakeholders
- Conduct competitive and industry benchmarking in the pet and CPG social landscape
- Manage crisis communication and reputation management on social platforms
Requirements
What you’ll need- 3–5 years of progressive social media management experience within CPG, consumer goods, or pet/wellness brands
- Proven track record of managing social media for consumer brands and driving engagement through strategic planning and hands-on execution
- Deep understanding of Instagram, TikTok, YouTube, Facebook, and Pinterest, including platform algorithms
- Ability to analyze metrics, extract insights, and pivot strategy based on performance
- Experience managing agency partners and providing strategic direction
- Experience creating and capturing social-first content, including video and product-focused content
- Comfortable filming content and occasionally appearing on camera
- Experience working within regulated industries or collaborating with legal/regulatory teams on content approvals is strongly preferred
- Excellent writing, editing, and storytelling skills for digital and social audiences
- Exceptional communication and interpersonal skills
- Experience managing editorial calendars and coordinating feedback and approvals across stakeholders
- Ability to balance structure with agility in a fast-paced social media environment
Benefits
Comp & perks- Medical, vision, and dental insurance
- HSA options
- 6% 401(k) match
- Short- and long-term disability insurance
- 3 annual wellness days
- 20 PTO days + 10 sick days annually
- Monthly fitness stipend
- Opportunities for continued education & professional development
- Perks for your fur friends, including product stipends and pet insurance discounts
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent OptimizationKPI TrackingVideo ProductionPlatform-Specific ContentPerformance Marketing AlignmentCrisis CommunicationCompetitive BenchmarkingUser-Generated Content ManagementEditorial Calendar Management
Soft Skills
Communication SkillsInterpersonal SkillsStorytelling SkillsAgility in Fast-Paced EnvironmentsCollaboration Skills
Tools & Technologies
IPhone PhotographyCanvaSocial Media PlatformsAnalytics ToolsContent Management Systems
Industry Keywords
Consumer GoodsCPGPet IndustryWellness BrandsRegulated Industries