Instacart

Associate Manager, Influencer Marketing

Instacart
Posted 10/21/2026full-timeRemote • United StatesMid-Level💰 $86,000 - $109,500 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing creator partnerships and influencer marketing, with a strong focus on negotiation, performance tracking, and cross-functional collaboration. Proficient in leveraging social media insights and trends to optimize creator ecosystems and drive engagement.

Highest-signal resume keywords
Influencer MarketingCreator Partnerships ManagementNegotiation SkillsProject ManagementCross-Functional Collaboration

About the role

Key responsibilities & impact
  • Build and scale an always-on creator ecosystem for Instacart
  • Manage a consistent pipeline of 6–12 creator partnerships per month across Instagram, TikTok, YouTube Shorts, and emerging platforms
  • Maintain and expand relationships with creators, talent managers, agents, and influencer agencies
  • Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking
  • Establish measurement and reporting practices and use performance insights to optimize partnerships
  • Partner cross-functionally with Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other teams
  • Identify emerging talent, formats, platforms, and cultural opportunities using performance data, audience insights, and social trends
  • Spend approximately 80% of time on always-on creator partnerships, 10% on trend spotting, and 10% supporting experiential programs

Requirements

What you’ll need
  • 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline
  • Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting
  • Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms
  • Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity
  • Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies
  • Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously
  • Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally
  • Experience with creator management, measurement, or social intelligence platforms such as Dash Social (preferred)
  • Familiarity with affiliate marketing and creator partnerships supporting performance and commerce objectives (preferred)
  • Experience supporting creator partnerships tied to experiential activations, events, or cultural moments (preferred)
  • Bachelor's degree or equivalent (preferred)

Benefits

Comp & perks
  • Flex First flexible work options: work from home, an office, or a favorite coffee shop
  • Regular in-person events
  • New hire equity grant
  • Annual refresh grants
  • Market-competitive compensation and benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Creator ManagementPerformance TrackingBudget ManagementContract NegotiationContent DevelopmentSocial Media StrategyData AnalysisCampaign ReportingTrend SpottingAffiliate Marketing
Soft Skills
Excellent Communication SkillsOrganizational SkillsStakeholder ManagementProactive Problem SolvingRelationship Building
Tools & Technologies
Dash SocialSocial Intelligence Platforms
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Creator EcosystemSocial Media LandscapeEmerging PlatformsExperiential ActivationsCultural Moments