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McLean & CompanyCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and content strategy, with a strong focus on developing value propositions and messaging frameworks for B2B offerings. Proven ability to manage large-scale projects and collaborate effectively with sales and marketing teams in a fast-paced environment.
Highest-signal resume keywords
Product MarketingContent StrategyB2B MarketingSales EnablementMessaging Frameworks
About the role
Key responsibilities & impact- Develop and drive McLean & Company's product marketing practice
- Audit existing collateral across product and service lines, identifying gaps, inconsistencies, and outdated messaging
- Identify and prioritize collateral requirements in collaboration with Product Management and Design
- Rebuild and rewrite one-pagers, sales sheets, decks, and related assets product by product and service by service
- Develop differentiated value propositions for each offering
- Build messaging frameworks, including key messages, benefits, and target personas
- Ensure consistency in voice, positioning, and quality across materials
- Enable sellers to articulate competitive value, buyer mindset, and offering differentiation
- Collaborate with Sales to produce sales and marketing plays, offers, and playbooks
- Develop marketing strategy for new product launches, tiered account-based marketing programs, and packaging
- Guide marketing peers in creating social, campaign content, web copy, and derivative assets
- Inform integrated go-to-market strategy and coordinate execution across stakeholders and divisions
- Support launches of new products and services with positioning, sales enablement, and marketing materials
Requirements
What you’ll need- College degree (BA/BS)
- 7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS
- Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions
- Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment
- Ability to own a large volume of deliverables end to end, from audit through rebuild
- Experience partnering with Sales on go-to-market execution
- Experience working in a matrixed environment, managing change and multitasking across projects and teams
- Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR
- Experience targeting CHROs and HR leaders as customers
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Writing SkillsProject ManagementValue Proposition DevelopmentCollateral AuditContent Creation
Soft Skills
CollaborationMultitaskingChange Management
Industry Keywords
HRProfessional ServicesSaaSTalent ManagementWorkforce PlanningTotal RewardsHR AnalyticsAI in HRCHROsHR Leaders