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Info-Tech Research GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and content strategy, with a strong focus on developing value propositions and messaging frameworks tailored for B2B markets, particularly in HR and SaaS. Proven ability to manage large-scale projects and collaborate effectively across teams to drive successful product launches and marketing initiatives.
Highest-signal resume keywords
Product MarketingContent StrategyB2B MarketingValue Proposition DevelopmentProject Management
About the role
Key responsibilities & impact- Develop and drive McLean & Company’s product marketing practice
- Apply knowledge of HR, customer segmentation, and the buyer journey to create messaging, content, and value propositions
- Rebuild collateral and value propositions across every McLean & Company product and service line
- Audit existing collateral, identify gaps and outdated messaging, and prioritize collateral requirements
- Collaborate with Product Management and Design to build and update one-pagers, sales sheets, decks, and related assets
- Develop differentiated value propositions and messaging frameworks for each offering
- Ensure consistency in voice, positioning, and quality across materials
- Enable sellers to articulate competitive value, buyer mindset, and offering differentiation
- Collaborate with Sales to produce sales and marketing plays, offers, and playbooks
- Develop strategies for product launches, tiered account-based marketing programs, and packaging
- Guide marketing peers in creating social, campaign, web, and derivative content
- Inform integrated go-to-market strategy and coordinate execution across stakeholders and divisions
- Support launches of new products and services with positioning, sales enablement, and marketing materials
Requirements
What you’ll need- College degree (BA/BS)
- 7+ years in product marketing, content strategy, or a related B2B marketing role, preferably in HR, professional services, or SaaS
- Strong writing and messaging skills, with the ability to turn complex offerings into clear, compelling value propositions
- Proven experience managing large enterprise B2B projects at scale in a fast-paced, hands-on environment
- Comfort owning a large volume of deliverables end to end, from audit through rebuild
- Experience partnering with Sales on go-to-market execution
- Experience working in a matrixed environment, managing change and multitasking across projects and teams
- Experience creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR
- Experience targeting CHROs and HR leaders as customers
- Bilingual proficiency in French, Spanish or German is preferred
Benefits
Comp & perks- Equal opportunity employer committed to diversity and inclusion
- Reasonable accommodation available to applicants throughout the recruitment and hiring process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Messaging SkillsContent CreationMarket Strategy DevelopmentSales EnablementCollateral AuditBuyer Journey AnalysisAccount-Based MarketingHR AnalyticsTalent ManagementWorkforce Planning
Soft Skills
CollaborationCommunicationMultitaskingChange ManagementWriting Skills
Tools & Technologies
Sales SheetsOne-PagersMarketing PlaybooksPresentation Decks
Industry Keywords
HRProfessional ServicesSaaSB2BCHRO Engagement