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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing within a fintech B2C environment, focusing on partner onboarding, market research, and effective communication strategies. Proficient in creating enablement materials and executing product launches while collaborating cross-functionally.
Highest-signal resume keywords
Product Marketing ExperienceStakeholder ManagementCross-Functional CollaborationData-Driven Decision-MakingEnablement Material Development
About the role
Key responsibilities & impact- Support onboarding and go-to-market strategy for new partners
- Provide training and collateral enabling partners and internal teams to position and sell Baselane
- Conduct market and customer research through interviews and surveys
- Partner with Product throughout development cycles to conduct research and create launch strategies and plans
- Collaborate with Brand on customer-facing collateral across the customer lifecycle
- Oversee internal and external enablement materials to help Sales activate new customers
- Research markets, competitors, and customers to identify differentiated positioning, messaging, and product opportunities
- Work with the Sr. Product Marketing Manager and internal teams to bring brand and product positioning to life across the customer journey
Requirements
What you’ll need- 2-4 years of experience in product marketing
- Experience working closely with external partners to drive customer growth collaboratively
- Experience ideating and overseeing enablement material, such as pitch decks, one-pagers, and cold outreach communications
- Ability to strategize and help execute product and feature launches for multiple functions
- Ability to articulate how products, features, campaigns, and customer-facing initiatives fit within broader brand and positioning strategy
- Stakeholder management and cross-functional collaboration skills
- Data-driven decision-making skills
- Comfortable using project management and collaboration tools like Asana and Notion
- Clear and concise written and verbal communication skills
- Able to work in the Toronto office 2 days a week (Tuesdays and Thursdays)
- Foundational understanding of product marketing best practices in a fintech B2C environment
- Experience leveraging AI tools for customer-facing copy
- Familiarity with Sigma, Mixpanel, Miro, and Figma (nice to have)
Benefits
Comp & perks- Competitive compensation
- Equity - Ownership in what we are building!
- High-quality Medical, Vision, and Dental Insurance
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working hours and location
- Remote working stipend to set up a home office
- Regular social events
- Hybrid schedule with in-office work 2 days a week (Tuesdays and Thursdays)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchProduct Launch StrategyCustomer PositioningMessaging DevelopmentEnablement Material Oversight
Soft Skills
Clear CommunicationCollaboration Skills
Tools & Technologies
AsanaNotionSigmaMixpanelMiroFigma
Industry Keywords
FintechB2CCustomer GrowthOnboarding StrategyGo-To-Market Strategy