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PointClickCareCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and management, with a focus on AI product launches and B2B SaaS healthcare technology. Capable of developing compelling product positioning, sales tools, and marketing collateral while driving adoption and revenue growth.
Highest-signal resume keywords
Product Marketing ExperienceAI FluencyB2B SaaS Healthcare TechnologyPragmatic Marketing CertificationAdvanced Analytics Experience
About the role
Key responsibilities & impact- Develop product positioning, value propositions, messaging, and source messaging blueprints or positioning guides
- Create competitive comparison guides
- Assist with product naming using market, competitive, and customer context
- Lead product introduction and launch planning, including KPI development and measurement
- Support launches by defining positioning and unique selling propositions and creating required tools and collateral
- Own distribution of public-facing product launch marketing materials
- Communicate product value propositions to sales and develop sales tools
- Lead sales training on new products and capabilities with the Sales Enablement team
- Educate sales and marketing teams on product strengths and features
- Act as subject matter expert for complex sales inquiries, customer-facing product education, and roadmap updates
- Collaborate with sales on complex sales situations
- Develop sales decks, solution sheets, customer references, thought leadership, and campaign assets
- Coordinate product themes with marketing programs, brand management, and digital marketing teams
- Guide marketing teams on themes for programs and events
- Convey product and market strengths through blogs, presentations, and webinars
- Develop case studies, references, and testimonials with customers
- Provide market and customer intelligence, including buying criteria and regulatory considerations
- Align information flow with product management
- Develop product and service expertise and construct industry-leading use case scenarios
- Focus on new AI product launches and growth across the Skilled Nursing product portfolio
- Drive adoption, pipeline, and revenue growth
Requirements
What you’ll need- Bachelor's degree, or equivalent experience
- 4-6 years of product marketing experience
- Experience applying Product Management and/or Product Marketing principles and frameworks, such as Practical Product Management or Pragmatic Marketing
- Experience building consensus and collaborating across groups
- Enthusiastic attitude and ability to thrive in fast-paced environments and adapt readily to change
- AI fluency and/or hands-on use of leading AI solutions
- Advanced degree in business or marketing, or equivalent experience (preferred)
- Certification in Pragmatic Marketing or SiriusDecisions Product Marketing (preferred)
- Experience with B2B SaaS healthcare technology (highly preferred)
- Experience with advanced analytics and/or AI product solutions (highly preferred)
Benefits
Comp & perks- Flexibility
- Growth opportunities
- Meaningful work
- Training and development
- Accommodations available upon request for candidates participating in the selection process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningValue Proposition DevelopmentKPI DevelopmentSales EnablementCompetitive AnalysisMarket IntelligenceProduct Launch PlanningSales TrainingCustomer EducationUse Case Development
Soft Skills
CollaborationAdaptabilityEnthusiastic AttitudeConsensus Building
Tools & Technologies
AI SolutionsDigital Marketing ToolsSales ToolsMarketing Programs
Certifications & Qualifications
Pragmatic Marketing CertificationSiriusDecisions Product Marketing Certification
Industry Keywords
B2BSaaSHealthcare TechnologyProduct ManagementProduct MarketingMarket StrengthsCustomer ReferencesCampaign AssetsRegulatory ConsiderationsThought Leadership