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MSPbots.aiCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in running comprehensive marketing campaigns, utilizing tools like Google Ads and HubSpot to drive lead generation and sales. Proficient in analyzing campaign performance through Google Analytics and leveraging AI tools for enhanced marketing strategies.
Highest-signal resume keywords
Google Ads ManagementLinkedIn Ads ManagementHubSpot AutomationGoogle Analytics ProficiencyCampaign Strategy Development
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Run MSPbots’ marketing end to end, from initial ad exposure through booked sales calls
- Run LinkedIn, Google, and Reddit ads targeting IT company owners, service desk managers, and operations leaders
- Set up and troubleshoot tracking for sign-ups and meetings
- Report on cost per lead, clicks, and demo bookings
- Lead product launch campaigns, including ads, landing pages, one-pagers, video scripts, webinars, and emails
- Test new channels, including Facebook, YouTube, video testimonials, and campaigns targeting specific companies
- Build HubSpot automated journeys from initial interest to free trial to sales call
- Create follow-up emails for trial users
- Manage email deliverability through domain setup, warm-up, and clean lists
- Report results using Google Analytics and Looker Studio
- Improve Google rankings with comparison, integration, and use-case pages
- Improve free-trial sign-up and onboarding experience
- Convert customer interviews and calls into blog posts, case studies, and testimonials
- Write LinkedIn posts, Reddit community posts, and newsletters
- Develop product positioning and messaging with the product team
- Research industry trends and competitors
- Use AI for ads, outreach, content, and reporting, and help adopt new AI tools
- Support expansion into markets such as Australia
- Lead trade show presence, including booth design, materials, and messaging
- Help manage designers, interns, and team tasks
- Collaborate with product, sales, and technical teams
- Share marketing progress with leadership and finance during quarterly planning
- Maintain a company-wide library of case studies, testimonials, and sales materials
Requirements
What you’ll need- 4–6 years in marketing
- At least 2 years in-house or leading strategy at a business-to-business tech company
- Experience building campaigns from scratch, deciding who to target, what to say, and what to offer
- Strong hands-on experience with Google Ads and LinkedIn Ads
- Hands-on HubSpot experience with automated emails and workflows
- Experience with Google Analytics and Google Tag Manager
- Daily use of AI tools in marketing, with real examples of improved results or time savings
- Strong writing ability and ability to explain why a campaign works
- Experience with technical products marketed to businesses, such as software, cloud, cybersecurity, or IT services
- Bonus: experience with Reddit, Facebook, or YouTube ads; AI outreach tools; Zapier or Make; webinars or trade shows; IT or MSP industry
Benefits
Comp & perks- HMO Reimbursement — $100/month
- Life Insurance Allowance — $20/month
- Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month)
- 15 PTO credits per year (convertible to cash if unused)
- Training & Learning Reimbursement — up to $30/month
- US Holiday Pay
- Remote work flexibility
- Growth in a fast-moving AI company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign BuildingEmail MarketingContent CreationMarket ResearchPerformance Reporting
Soft Skills
Strong Writing AbilityCollaborationLeadershipCommunication
Tools & Technologies
Google Tag ManagerLooker StudioAI ToolsZapierMake
Industry Keywords
B2B MarketingIT ServicesCybersecuritySoftware MarketingMSP Industry