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Pear Tree.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving full-funnel digital marketing strategies, optimizing campaigns across various platforms, and leveraging generative AI tools for enhanced content production and SEO. Proven ability to manage website content and user journeys effectively on WordPress and Magento while achieving strict performance metrics.
Highest-signal resume keywords
Digital Marketing ExperienceCampaign ManagementSEO KnowledgeGraphic Design SkillsLead Generation
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Drive full-funnel digital strategy, performance marketing, and conversion optimization across a vocational training provider and professional cosmetics brand
- Design, build, test, and refine high-converting landing pages across WordPress and Magento
- Generate qualified course enquiries, student enrolments, ecommerce sales, customer engagement, and brand awareness
- Build, manage, and optimize campaigns across Google Ads, Meta Ads Suite, TikTok, and LinkedIn where relevant
- Execute AI-driven search strategies, intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management
- Produce, edit, and repurpose written, visual, and short-form video assets
- Maintain, update, and optimize website content, internal links, and user journeys across WordPress and Magento
- Design, segment, and deploy lifecycle email campaigns and automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention
- Implement generative AI tools and repeatable workflows for content production, SEO research, copywriting, and ad testing
- Set up and maintain tracking tags across GA4 and Google Tag Manager
- Deliver performance reports focused on ROAS, CAC, conversion rates, and revenue
Requirements
What you’ll need- Minimum 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO, and website management
- Demonstrated ability to leverage generative AI tools to systematically improve campaign speed, SEO output, and content volume without sacrificing brand quality
- Hands-on operational experience managing content and user journeys on both WordPress and Magento platforms
- Proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite with strict target Cost Per Acquisition (CPA) and ROAS goals
- Strong practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud
- Reliable high-speed remote environment and full availability to work during Australian business hours (AEST/AEDT)
- Prior experience in lead generation for vocational education, Registered Training Organizations (RTOs), or tertiary institutions (desired, not required)
- Direct experience within the beauty, cosmetics, or professional creative arts industries (desired, not required)
- Industry certifications in Google Ads, Google Analytics (GA4), or Meta Certified Digital Marketing Associate (desired, not required)
- Technical SEO knowledge, including schema markup, structured data implementation, and Core Web Vitals optimization (desired, not required)
- Portfolio showcasing live high-converting landing pages, paid ad creatives, edited short-form videos, email sequences, and AI-driven workflows (desired, not required)
Benefits
Comp & perks- Full-time remote position
- Australian public holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingConversion OptimizationLanding Page DesignKeyword ResearchOn-Page OptimizationEmail Campaign ManagementContent ProductionTracking Tag ImplementationBudget ManagementAI-Driven Workflows
Tools & Technologies
WordPressMagentoGoogle AdsMeta Ads SuiteTikTokLinkedInGA4Google Tag ManagerCanvaAdobe Creative Cloud
Certifications & Qualifications
Google Ads CertificationGoogle Analytics (GA4) CertificationMeta Certified Digital Marketing Associate
Industry Keywords
Vocational EducationRegistered Training OrganizationsTertiary InstitutionsBeauty IndustryCosmetics IndustryProfessional Creative Arts