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Pear Tree.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing multi-channel digital marketing strategies, with a strong focus on social media management and B2B lead generation. Proficient in analyzing marketing metrics and optimizing campaigns to enhance audience engagement and conversion rates.
Highest-signal resume keywords
Digital Marketing ExperienceSocial Media ManagementB2B Lead GenerationMeta Ads ManagementContent Creation
About the role
Key responsibilities & impact- Formulate and implement an organic social media strategy across LinkedIn, Instagram, Facebook, and emerging digital channels
- Transition the brand from ad hoc posting to a consistent, high-impact marketing framework
- Build and maintain monthly content calendars aligned with hiring drives and corporate growth goals
- Audit platform metrics to refine positioning, grow audience reach, and maximize engagement
- Produce copy and multimedia assets for Australian enterprise decision-makers and Filipino tradespeople
- Design social graphics, carousels, promotional collaterals, and short-form video content
- Showcase candidate placements, employer testimonials, trade opportunities, and immigration insights
- Maintain brand governance and visual consistency across digital touchpoints
- Plan, launch, and optimize campaigns via Meta Ads Manager and LinkedIn Campaign Manager
- Build B2B lead-generation campaigns targeting Australian construction firms, subcontractors, and enterprise hiring managers
- Execute candidate-attraction campaigns for qualified Filipino tradespeople
- A/B test ad copy, visual assets, and target demographics to lower CAC and improve lead quality
- Track ROI, ROAS, and KPIs and deliver recommendations to leadership
- Develop campaigns communicating the company's value proposition to business owners and HR leaders
- Produce educational content on visa processes, cross-border recruitment pathways, and industry insights
- Monitor trade, construction, and migration trends
- Monitor traffic, lead conversion rates, audience growth, and engagement velocity
- Deliver data-driven performance updates and campaign analysis to senior leadership
- Audit marketing systems to identify conversion bottlenecks and test lead-generation tactics
Requirements
What you’ll need- Minimum 3+ years of dedicated experience in digital marketing, performance marketing, or social media management
- Proven track record of developing and executing multi-channel marketing strategies from scratch
- Advanced working knowledge of LinkedIn, Facebook, Instagram, and Meta Business Suite
- Hands-on experience with paid ad platforms; Meta Ads required and LinkedIn Ads strongly preferred
- High proficiency with Canva, CapCut, Meta Business Suite, and social media scheduling platforms
- Exceptional verbal and written English communication skills
- Ability to write professionally for Australian B2B executives and engagingly for candidate markets
- Understanding of digital marketing metrics, funnel optimization, B2B lead generation, and paid campaign performance analysis
- Self-directed, highly organized, and comfortable working autonomously in a remote environment
- Prior digital marketing experience within recruitment, staffing, immigration, or workforce management sectors preferred
- Direct exposure to Australian or New Zealand B2B markets preferred
- Familiarity with construction, trades, civil infrastructure, or mining verticals preferred
- Previous experience marketing international career opportunities to Filipino professionals or tradespeople preferred
- Demonstrated capability in running LinkedIn campaigns targeted at business owners, hiring managers, and enterprise decision-makers preferred
- Working knowledge of email marketing tools, CRM platforms, and foundational SEO practices preferred
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingPerformance MarketingMulti-Channel Marketing StrategyFunnel OptimizationCampaign Performance AnalysisAudience GrowthEngagement MetricsA/B TestingCopywritingVisual Asset Production
Soft Skills
Exceptional Communication SkillsSelf-DirectedHighly OrganizedAutonomous Work Style
Tools & Technologies
Meta Ads ManagerLinkedIn Campaign ManagerCanvaCapCutMeta Business SuiteSocial Media Scheduling PlatformsEmail Marketing ToolsCRM Platforms
Industry Keywords
B2B MarketingRecruitment MarketingStaffingImmigrationWorkforce ManagementAustralian B2B MarketsConstructionTradesCivil InfrastructureMining