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PurplebricksCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership and performance management capabilities, with a focus on driving revenue growth and compliance within the lettings sector. Possesses in-depth knowledge of UK lettings legislation and excels in building relationships with landlords and stakeholders.
Highest-signal resume keywords
Lettings ManagementUK Lettings LegislationPerformance ManagementRevenue GrowthTeam Leadership
About the role
Key responsibilities & impact- Lead, motivate and manage the Lettings Field Agents and Pre-Tenancy team, setting clear objectives and standards
- Own front-end lettings performance across market appraisals, instructions, lets agreed and revenue
- Set and monitor individual and team targets and KPIs, providing feedback through performance reviews and action plans
- Produce daily reports on team activity, pipeline and revenue for senior leadership
- Drive and track upselling of ancillary products, including fully managed services, rent guarantee insurance, referencing, inventories and compliance certificates
- Identify new business opportunities through valuations, landlord referrals, local marketing and canvassing
- Monitor local rental market trends and competitor activity to inform pricing, strategy and landlord advice
- Ensure accurate rental valuations and high-quality property marketing
- Ensure timely and compliant handovers from field agents to Pre-Tenancy
- Build collaboration between Field, Pre-Tenancy and Property Management teams
- Work with Property Management to convert let-only landlords to managed services, support rent reviews and renewals, and grow the managed portfolio
- Build relationships with landlords, portfolio investors and key stakeholders
- Train, develop and coach agents on valuations, negotiation and customer service
- Ensure compliance with lettings legislation and keep processes and training updated
- Handle escalated landlord and tenant complaints and disputes and monitor customer feedback and reviews
- Report weekly to the board and senior company members on revenue and team performance
Requirements
What you’ll need- Proven experience as a Lettings Manager or in a senior lettings role, leading a sales-led team to revenue and growth targets
- Strong, up-to-date knowledge of UK lettings legislation and compliance, including the Renters’ Rights Act, Tenant Fees Act, Right to Rent, deposit protection and safety regulations
- ARLA Propertymark Level 3 Award in Residential Letting and Property Management (or equivalent)
- Strong performance management skills: setting targets, tracking KPIs and holding people accountable
- Commercially minded, with experience driving revenue, pipeline and ancillary product sales
- Confident with data and reporting, including Excel and CRM dashboards
- Excellent leadership, negotiation and communication skills
- Experience managing remote or field-based teams
- ARLA Propertymark Level 4 qualification or MARLA membership
- Experience of pre-tenancy or property management operations
- Strong knowledge of the local rental market
- Experience in a hybrid or online agency model
- Experience recruiting and building teams during a period of growth
- Working knowledge of lettings CRM systems
- A leadership or management qualification (e.g. ILM or CMI)
Benefits
Comp & perks- 25 days holiday
- Celebration days off
- 24/7 Employee Assistance Programme
- Exclusive Purplebricks property discounts
- Tailored commission schemes
- Life Assurance
- Potential to earn additional in commission
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Target SettingKPI TrackingData ReportingProperty ValuationNegotiation SkillsCustomer ServiceMarket AnalysisSales StrategyCompliance ManagementTeam Development
Soft Skills
LeadershipCommunicationNegotiationCoachingRelationship Building
Tools & Technologies
CRM SystemsExcelReporting Dashboards
Certifications & Qualifications
ARLA Propertymark Level 3 AwardARLA Propertymark Level 4 QualificationMARLA MembershipILM QualificationCMI Qualification
Industry Keywords
LettingsProperty ManagementRental MarketTenant Fees ActRenters’ Rights ActRight to RentDeposit ProtectionSafety RegulationsHybrid Agency ModelField-Based Teams