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RealTruck, Inc.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing consumer products businesses with a focus on revenue growth, P&L management, and strategic direction across eCommerce channels. Proven ability to lead high-performing teams and collaborate across various functions to drive business success.
Highest-signal resume keywords
P&L ManagementConsumer Products SalesECommerce StrategyTeam LeadershipSupplier Relationship Development
About the role
Key responsibilities & impact- Own overall Gator business unit performance, including revenue, margin, operating expenses, capital expenditures, and inventory management
- Define strategic direction and translate it into priorities across channel/customer focus, pricing and promotions, product offering, marketing, and fulfillment
- Expand Gator’s presence across Amazon, RealTruck’s direct-to-consumer eCommerce channel, and additional online marketplaces and automotive eCommerce platforms
- Rapidly expand the product offering through sourced and internally manufactured products
- Develop existing and new overseas supplier relationships
- Build, lead, and develop a high-performing, consumer-focused team
- Lead the annual budget and business planning process
- Provide monthly financial and operating reports to the Board and Executive Leadership Team
- Provide monthly demand plans to the executive Sales & Operations Planning team
- Collaborate with eCommerce, Marketing, Manufacturing, Procurement, Freight & Warehousing, R&D, Customer Service, Finance, HR, IT, and Legal
- Report to the Chief Executive Officer and serve on the Executive Leadership Team
- Manage two initial direct reports and several indirect reports
Requirements
What you’ll need- Prior experience leading a consumer products business in North America with revenue exceeding $250m+
- 15+ years of general management experience
- 10+ years of management experience
- Demonstrated ability to manage a full P&L
- Deep expertise selling consumer products through online channels, including Amazon, eBay, Walmart.com, and similar platforms
- Experience with entry-level/value-oriented products and brands
- Multiple experiences developing and working with overseas finished goods suppliers
- Broad commercial skillset including product development, digital marketing, and pricing/promotions
- Bachelor’s degree in a business-related field required
- Valid state-issued driver’s license
- Willingness to travel monthly to headquarters in Ann Arbor and other key locations
- Willingness to make multiple trips per year to Asia
- Entrepreneurial mindset and strong action orientation
- Communication skills and ability to align peers and the broader organization around a joint vision
- Player-coach leadership style
- Collaborative, flexible, and iterative approach
Benefits
Comp & perks- Medical, dental, and vision coverage
- Company-paid life insurance and disability
- 401(k) with company match, eligible the first of the month after starting
- Wellbeing days
- Parental leave
- Educational reimbursement
- Referral bonuses
- Exclusive employee discounts on RealTruck products
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue ManagementBudget PlanningDigital MarketingProduct DevelopmentPricing StrategyInventory ManagementFinancial ReportingDemand PlanningChannel StrategyMarket Expansion
Soft Skills
Communication SkillsCollaborative LeadershipAction OrientationPlayer-Coach LeadershipFlexibility
Certifications & Qualifications
Bachelor’s Degree in Business
Industry Keywords
Consumer ProductsECommerceAmazonSupplier ManagementNorth America MarketDirect-to-ConsumerAutomotive eCommerceValue-Oriented ProductsMarketingFulfillment