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Posted: 10/19/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in recruitment marketing strategies, talent attraction, and employer branding, with a strong focus on data-driven decision-making and campaign optimization. Proven ability to collaborate with Talent Acquisition teams and manage complex projects effectively.
Highest-signal resume keywords
Recruitment MarketingTalent AttractionEmployer BrandingCampaign Performance OptimizationProject Management
About the role
Key responsibilities & impact- Partner with Talent Acquisition and business teams to understand hiring priorities and talent challenges
- Identify where recruitment marketing can make an impact and recommend strategies based on business and audience needs
- Use audience insights to shape messaging, content, channels, and candidate touchpoints
- Develop and execute recruitment marketing campaigns
- Partner with agencies and vendors to activate campaigns and manage investments
- Use data and insights to inform decisions, measure impact, and optimize recruitment marketing efforts
- Adapt to shifts in candidate behavior, media, and emerging technologies
- Bring Walmart’s employer brand and Associate Value Proposition to life across the candidate journey
Requirements
What you’ll need- Bachelor’s degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field
- Experience in recruitment marketing, talent attraction, employer branding, or a related field
- Track record of developing and delivering effective marketing strategies and campaigns
- Experience partnering with Talent Acquisition teams
- Understanding of hiring strategies, processes, challenges, and recruitment marketing
- Experience with paid media, including audience targeting, channel strategy, campaign performance, and optimization
- Strong analytical skills
- Relationship-building and communication skills
- Ability to build trust, influence stakeholders, and navigate a large, complex organization
- Strong project management skills
- Ability to manage multiple priorities, partners, and timelines from strategy through execution
- Learning mindset and interest in candidate behaviors, technology, and recruitment marketing trends
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit
- Tuition, books, and fees completely paid for eligible education programs
- Stock
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentAudience TargetingData AnalysisCampaign ExecutionChannel Strategy
Soft Skills
Relationship-BuildingCommunicationInfluencing StakeholdersTrust BuildingLearning Mindset
Industry Keywords
Talent AcquisitionCandidate JourneyRecruitment Marketing TrendsPaid MediaHiring Strategies