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Travel Product Analyst
Azul Linhas Aéreas BrasileirasCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer segmentation, lifecycle management, and data analysis to drive targeted marketing initiatives. Proficient in collaborating with cross-functional teams to enhance customer engagement and optimize communication strategies.
Highest-signal resume keywords
Customer SegmentationCRM ExperienceData AnalysisStrong Communication SkillsGenerative AI Tools
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Join the Customer team within Azul Viagens’ B2C division, based at the AZV headquarters in Barueri, São Paulo
- Study customer profiles by product, sales channel, and campaign, identifying behavioral patterns and targeted offering opportunities
- Analyze and break down the customer lifecycle, including active, repeat, inactive, and reactivated customers
- Propose audience segmentation and prioritization aligned with product and commercial strategies
- Design segmented initiatives with the CRM team, coordinating execution and communications with the teams involved
- Propose and structure new communication journeys, test hypotheses, and monitor metrics such as NPS
- Evaluate results and adjust segmentation and communication strategies based on performance
- Collaborate with Product, Commercial, and CRM teams to translate business needs into segmentation and activation initiatives
- Negotiate priorities, timelines, and scope with other teams
- Prepare presentations and diagnostic analyses for leadership on customer performance and completed initiatives
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field
- Previous experience with CRM, customer segmentation, or customer lifecycle management
- Experience using generative AI tools for productivity and analysis
- Self-directed, analytical, and organized, with strong ability to collaborate across multiple functions, including CRM, Product, and Commercial
- Strong written and verbal communication skills, with the ability to structure presentations for leadership
- Proficiency in Microsoft Office, especially Excel and PowerPoint, and Adobe Analytics
- Knowledge of Power BI, SQL, and/or Python for data analysis and manipulation is a plus
- Previous experience with data analysis and developing business diagnostic analyses is a plus
- Experience in e-commerce or tourism is a plus
Benefits
Comp & perks- Anjo Azul: psychosocial, legal, and financial support
- Cegonha Azul for pregnant employees and mothers until the baby’s first year of life, available to crew members and dependents
- Wellhub and TotalPass
- Smoking Cessation Program
- NutriAzul: nutritional support
- Zenklub: online therapy
- SEST SENAT: free courses, community centers, dental care, physiotherapy, nutritionists, and psychologists
- Concierge service
- Pharmacy discounts
- Papos para o Futuro leadership sessions
- Individual development plan
- Training through the Uniazul Corporate University
- Education incentives for undergraduate degrees, graduate programs, and language courses through partner institutions
- Azul Volunteer Program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Lifecycle ManagementData AnalysisBusiness Diagnostic AnalysesSegmentation StrategiesPresentation Development
Soft Skills
Analytical SkillsOrganizational SkillsCollaboration SkillsSelf-Directed
Tools & Technologies
Microsoft OfficeExcelPowerPointAdobe AnalyticsPower BISQLPython
Industry Keywords
E-CommerceTourismBehavioral PatternsCommunication JourneysNPS Monitoring