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CenterbaseCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B technology marketing with a strong focus on event management, content strategy, and budget oversight. Proficient in leveraging Salesforce and marketing automation tools to connect event performance to pipeline metrics.
Highest-signal resume keywords
Event ManagementContent StrategySalesforce ProficiencyB2B Marketing ExperienceBudget Management
About the role
Key responsibilities & impact- Build and manage the annual events plan and budget, tying spending to pipeline or retention targets
- Run national legal technology tradeshows and regional legal events end to end
- Own booth strategy, staffing, demos, lead capture and follow-up, ensuring leads enter Salesforce and sequences within 48 hours
- Build regional field marketing programs with Sales, including executive dinners, roundtables, partner events and local meetups
- Own the Front & Center Tour client roadshow and create user groups and customer appreciation events with Customer Success
- Co-host partner events with technology and implementation partners
- Organize and manage internal events, including the annual Sales Kickoff
- Manage association memberships, sponsorships, venues, booth builders, travel providers and production vendors
- Report event performance, including cost per lead, cost per opportunity, sourced and influenced pipeline, and customer attendance
- Own content strategy across the funnel for managing partners and firm operations leaders
- Maintain an editorial calendar aligned with product launches and the events plan
- Write and edit blog posts, guides, case studies, email copy, webinar content and event presentations
- Repurpose events into session recaps, customer stories, video clips and social posts
- Create tradeshow enablement talk tracks and plans with booth and customer event teams
- Use AI for research, drafting, repurposing and performance analysis while maintaining human-editor standards
- Partner with Demand Generation on SEO and content promotion
- Measure content by pipeline influence and engagement
Requirements
What you’ll need- 5+ years in B2B technology marketing, with real ownership of events and content
- Experience running a full tradeshow calendar end to end, from show selection to lead follow-up and ROI reporting
- Experience building field events in multiple markets with sales teams and demonstrating the pipeline produced
- Experience running user conferences, client roadshows, user groups or advisory boards
- Strong and fast writing and editing skills; portfolio of B2B content created or led
- Current use of AI tools in marketing work, with examples of time and cost savings
- Experience working on lean teams where leaders execute hands-on
- Budget management discipline, tying investments to pipeline
- Proficiency with Salesforce and marketing automation; ability to connect event data to pipeline reporting
- Willingness to travel for shows and regional events, including some evenings and weekends
- Legal industry or legal tech experience preferred
- Relationships with legal associations or legal tech show organizers preferred
- Experience at a growth equity or PE-backed SaaS company preferred
- Webinar and virtual event production experience preferred
- Basic video and design skills for fast-turn social content preferred
Benefits
Comp & perks- Flexible PTO
- 2 Company-Wide Mental Health Days
- Parental Leave Programs
- 401(k) with Company Match
- Broad Equity Participation
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningLead Follow-UpROI ReportingWriting and EditingAI Tools in MarketingField Event BuildingWebinar ProductionVideo SkillsDesign SkillsPipeline Reporting
Soft Skills
Relationship BuildingTeam CollaborationHands-On ExecutionFast-Paced AdaptabilityCommunication Skills
Tools & Technologies
SalesforceMarketing AutomationAI ToolsSocial Media PlatformsEvent Management Software
Industry Keywords
Legal TechnologyB2B MarketingGrowth EquitySaaSLegal Associations