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ComForCare Franchise Systems, LLCCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing and business development within the healthcare sector, focusing on client acquisition and relationship management. Proficient in conducting market assessments and tracking KPIs to drive growth and improve service delivery.
Highest-signal resume keywords
Healthcare Marketing ExperienceBusiness Development SkillsClient Relationship ManagementMarket Assessment ProficiencyStrong Communication Skills
About the role
Key responsibilities & impact- Develop and implement strategic marketing and business development plans to drive growth and client acquisition
- Build and maintain relationships with referral sources, including hospitals, rehabilitation centres, physician offices, community organizations, and senior living communities
- Negotiate partnerships and contracts with local organizations and agencies
- Represent ComForCare at local events, professional networks, and community forums
- Collaborate with the administrative team on service messaging and client satisfaction
- Conduct regular market assessments to identify trends, opportunities, and improvement areas
- Track KPIs and prepare reports on marketing outcomes and referral trends
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred
- 3+ years of experience in healthcare marketing, business development, or community outreach, preferably in home care or home health
- RPN or RN preferred
- Clean Vulnerable Sector Check
- Familiarity with public- and privately-funded home-care services
- Excellent interpersonal, verbal, and written communication skills
- Strong organizational and time management skills
- Valid G license
- Ability to travel extensively in the service area
- Monday–Friday, 9:00 am–5:00 pm, with occasional weekend work required
Benefits
Comp & perks- Opportunity for advancement
- Bonus based on performance
- Flexible schedule
- Competitive salary with performance-based incentives
- Flexible scheduling and hybrid work potential
- Paid training and continuous learning opportunities
- Supportive team culture with recognition programs and team celebrations
- Caregivers treated with respect and dignity
- Exceptional training on a regular and ongoing basis
- Ongoing field support
- Thoughtfully matched with compatible clients
- Certified Great Place To Work®
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic MarketingBusiness DevelopmentMarket AssessmentKPI TrackingContract NegotiationClient AcquisitionCommunity OutreachService Messaging
Soft Skills
Interpersonal SkillsOrganizational SkillsTime Management SkillsVerbal CommunicationWritten Communication
Certifications & Qualifications
Bachelor’s Degree in BusinessBachelor’s Degree in MarketingBachelor’s Degree in Healthcare AdministrationRPNRNClean Vulnerable Sector CheckValid G License
Industry Keywords
Home CareHome HealthPublicly-Funded ServicesPrivately-Funded ServicesReferral SourcesCommunity OrganizationsSenior Living Communities