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Posted: 10/14/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consultative sales within the orthodontic industry, leveraging data analytics to drive customer decision-making and achieve sales targets. Proficient in delivering clinical training and fostering relationships with orthodontic practice owners to facilitate the integration of digital workflows.
Highest-signal resume keywords
B2B Sales ExperienceOrthodontic Industry KnowledgeConsultative Sales ApproachSales Goal AchievementFluency in English and French
About the role
Key responsibilities & impact- Apply comprehensive knowledge of the LightForce system and promote it to accounts to facilitate trial and full integration
- Sell directly to professional orthodontic business owners, helping transform analog processes into digital orthodontic workflows
- Use a consultative sales approach to demonstrate LightForce’s solutions
- Achieve quarterly and annual sales targets
- Plan and execute an area territory plan
- Manage a defined geography of new and existing customer accounts
- Utilize data and analytics to support customer decision-making
- Foster relationships with orthodontic practice team members
- Deliver clinical training and presentations virtually and in person
- Collaborate with LightForce Integration Specialists and lead new-customer onboarding and integration
- Demonstrate strategic, customer-centric, results-focused leadership
- Stay engaged with orthodontic organizations and industry trends
- Orchestrate internal resources to optimize customer experience and promote LightForce solutions
- Independently manage travel bookings, expenses, and expense reporting
- Identify and complete critical tasks independently with urgency
Requirements
What you’ll need- Bachelor’s degree and/or equivalent experience required
- Minimum of 3+ years outside business-to-business (B2B) sales experience
- Industry experience selling a medical device, capital equipment, dental, orthodontic, or other relevant B2B experience
- Comfortable having clinical conversations with orthodontists
- Ability to facilitate business discussions with orthodontic practice owners, including cash flow analysis, ROI, and P&L
- Proven track record of achieving sales goals
- Valid Driver's license and ability to travel
- Fluent in English and French
- Requires the ability to use hands, and reach with hands and arms
- Requires the ability to see, listen, and speak
Benefits
Comp & perks- Unlimited PTO for exempt employees (US Employees Only)
- 10 paid holidays per year (US Employees Only)
- Generous premium coverage for medical, dental, and vision plans (US Employees Only)
- Group plan voluntary life insurance (US Employees Only)
- Fringe benefits (US Employees Only)
- 401k retirement plan (US Employees Only)
- Paid parental leave (US Employees Only)
- Allowances for those in commercial sales positions (US Employees Only)
- Workplace perks such as food/coffee (US Employees Only)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Sales Strategy DevelopmentData Analytics UtilizationCash Flow AnalysisROI AnalysisP&L ManagementClinical Training DeliveryCustomer OnboardingTerritory PlanningAccount ManagementDigital Workflow Integration
Soft Skills
Relationship BuildingCustomer-Centric LeadershipEffective CommunicationIndependent Task ManagementUrgency in Task Completion
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Medical Device SalesCapital Equipment SalesOrthodonticsDental SalesProfessional Orthodontic Business