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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing global retention strategies, leveraging analytical insights to drive customer engagement and growth. Proven ability to lead teams, manage high-tempo experimentation, and collaborate across functions to enhance customer experiences and outcomes.
Highest-signal resume keywords
Retention Strategy DevelopmentCustomer Cohort AnalysisHigh-Tempo ExperimentationTeam Leadership and DevelopmentCommercial Confidence
About the role
Key responsibilities & impact- Set the global retention strategy across early repeat, habit, transaction frequency, reactivation, and lifetime value
- Identify opportunities in customer cohorts and behaviour, prioritise them, and turn insights into a focused roadmap
- Build a high-tempo experimentation program with clear hypotheses, appropriate controls, and decisions based on incremental value
- Shape loyalty, Dining Credit, Caviar Reserve, referrals, and incentives to change behaviour while protecting customer economics
- Partner with Product, Data, Finance, Acquisition, and Commercial to improve experiences and address root causes beyond marketing channels
- Lead two Lifecycle Marketing Managers and improve the quality, speed, automation, and effectiveness of the customer engagement engine
- Own retention outcomes across Australia, the UK, and New Zealand
Requirements
What you’ll need- Track record owning meaningful retention, engagement or customer growth outcomes in a scaled consumer business, with measurable impact and ability to explain causality
- Strong strategic and analytical thinking
- Understanding of cohorts, experimentation, incrementality, customer economics, and the difference between activity and real growth
- Product-led instincts and ability to identify when customer experience, supply, or product issues need fixing
- Commercial confidence with incentives and trade-offs
- Ability to defend investment decisions with senior leaders
- High standards, pace, and ownership
- Ability to work through ambiguity and make decisions with imperfect information
- Ability to coach and develop marketers, set clear accountability, and scale a function
- Experience in a high-frequency app, marketplace, delivery, mobility, loyalty, fintech, or subscription business would be valuable but is not required
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Growth OutcomesAnalytical ThinkingCohort UnderstandingExperimentationIncrementalityCustomer EconomicsProduct-Led InstinctsInvestment Decision Defense
Soft Skills
Strategic ThinkingOwnershipCoaching and DevelopmentDecision-Making
Industry Keywords
High-Frequency AppMarketplaceDeliveryMobilityLoyaltyFintechSubscription Business